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Apple’s Location Domination

April 2, 2010 – 11:03 am

In the interest of full disclosure, I am an Apple fan. I really love my iPhone and will give the iPad a chance when the 3G version is released. Part of what I love is that the experience, excepting network issues with AT&T, is always top notch. The reason I can count on Apple providing [...]

Posted in marketing, Mobile Marketing | Leave a Comment

iPad and Direct Digital Marketing

January 29, 2010 – 12:08 pm

The announcement finally came how and when it was expected. We already knew Apple would be announcing a tablet on January 27, 2010. What we could only speculate on (or hack at with Photoshop), was what it might look like. What would the details and specs be? What will it cost? And, of course, those [...]

Posted in Direct Digital Marketing, marketing, Online Channel Trends, technology adoption | Comments (4)

Smartphone Wars: Droid Has Arrived

November 25, 2009 – 11:53 am

The title of this article reflects what the banner ads proclaim. In the sense that "arrived" means the Droid is available, yes, definitely, they are available. In the sense that "arrived" means the Droid is coming into its own? Perhaps … if you can tell a Droid from an Android from a Chrome. The interesting [...]

Posted in Mobile Marketing, technology adoption | Comments (1)

More Mobile Marketing Red Tape… Still Okay?

August 24, 2009 – 12:03 pm

A couple months ago, I wrote about red tape in mobile marketing. The basic conclusion was that while sometimes it feels evil, it is necessary due to the fact that the mobile delivery channel is proprietary across a few carriers and because messaging bears hard costs for some. Shortly after I wrote that, the CSCA [...]

Posted in Direct Digital Marketing, Mobile Marketing, The Online Marketing Space | Leave a Comment

Secrets of the Smart Phone Industry

July 1, 2009 – 12:00 pm

If you are a casual observer of smart phone industry news, you may believe that the iPhone is the most popular model on the market simply based on the media coverage it gets. There are a couple reasons the iPhone continues to get a lot of press - interface innovations, iTunes apps, and the ability [...]

Posted in Mobile Marketing | Comments (1)

The Virtues of Mobile Marketing's Red Tape

June 1, 2009 – 12:32 pm

Talk with mobile marketers over a beer and you might hear a couple gripes about all of the hoops we spend time jumping through in order to get SMS campaigns live and messages out. But, why, in the age of Twitter, microwave baking, and dual onboard DVD players – when everything is immediate - is [...]

Posted in Direct Digital Marketing, Mobile Marketing | Comments (2)

PURLs of Wisdom

March 30, 2009 – 12:00 pm

We are constantly focusing our efforts on direct digital marketing, which is, in many ways, its own animal. Like me, you may spend most of your time and effort in the "interactive" space. We segment, target, personalize, and measure with great fervor… in part, because the technology allows it. But, direct digital marketing isn't all [...]

Posted in Direct Digital Marketing, Online Marketing Tactics | Comments (1)

Professional Services for Software Platforms

March 20, 2009 – 12:00 pm

Sometimes I fancy myself a shade tree mechanic, at least on cars that are still more mechanically traditional than they are modernized with computer interface. But, I wouldn’t count on my skills to keep me moving if a car breaks down on the highway, regardless of all of the tools at my disposal. One reason [...]

Posted in Direct Digital Marketing | Leave a Comment

Why SMS Matters (Even More)

January 21, 2009 – 11:51 am

We've talked before about convergence and what that might mean for the mobile web. It's easy to look into one's crystal ball and declare SMS a flash in the pan, dead or dying at the hands of the iPhone and other handheld devices with robust web and email capabilities. Why would I consider sending text [...]

Posted in Mobile Marketing, Online Channel Trends, The Online Marketing Space | Comments (1)
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