Author Archives: Lesley Matt

In-Store or Online, I Just Want to Use My Coupon!

October 27, 2010 – 12:02 pm

As a shopper extraordinaire, I pride myself on being able to find the best deal on most any item I choose. As part of my savings strategy, I sign up for any and every coupon program I come across. I willingly give out an email address and mobile phone number so that I can receive [...]

Posted in Direct Digital Marketing, Ecommerce, Mobile Marketing | Leave a Comment

Shop.org: Shopping via the iPad

October 4, 2010 – 1:27 pm

Now that the dust has settled after returning from a great Shop.org Annual Summit in Dallas, I wanted to share some of my “take-aways” and lessons learned from the show. Last week, I reported to you on the keynote by Glen Senk, CEO of Urban Outfitters, the multichannel consumer and the importance of having a [...]

Posted in Ecommerce, marketing, Online Retail Marketing Tips, Retail, Shop.org | Leave a Comment

Shop.org: The Multichannel Consumer

September 29, 2010 – 12:00 pm

This year’s Shop.org Annual Summit is officially underway in Dallas. One of the highlights of the first day was the opening keynote by Urban Outfitters CEO Glen Senk. Senk noted that today’s consumers are increasingly multichannel, adding that those who shop across three channels are likely to spend six times as much as consumers that [...]

Posted in Best Practices Insight, Online Retail Marketing Tips, Shop.org, Trend Spotting, Universal Profile Management | Leave a Comment

Mobile Marketing, A Consumer’s View

March 19, 2010 – 11:55 am

Since I am entrenched in the direct digital marketing space, and love the opportunity to get a good shopping deal, I take part in every mobile promotion I come across for any store I can find. I opt in to mobile campaigns just to see the different ways companies use mobile to promote their products [...]

Posted in Uncategorized | Comments (1)

101: Short Code Basics

December 2, 2009 – 12:21 pm

I knew what a mobile short code was when I first started at Knotice. I knew that it was a shorter version of a mobile number used for sending text messages to a company. Now, having had the chance to work on mobile programs myself, I quickly learned that there are many aspects that go [...]

Posted in 101: Online Marketing, Direct Digital Marketing, Mobile Marketing | Comments (8)

101: A Twitter Contest, the Results

October 2, 2009 – 2:13 pm

In my last post I wrote about the Twitter contest Knotice held at the Shop.org Annual Summit. This was the first time Knotice used Twitter as a channel to promote the company and our direct digital marketing concept. For someone to enter the contest they needed to have one of Knotice's booth staff give them [...]

Posted in Direct Digital Marketing, Knotice, Shop.org, social networks | Comments (1)

101: A Beginner’s Guide To A Twitter Contest

September 21, 2009 – 1:16 pm

In a previous post, I wrote about the importance and ease of utilizing Twitter in everyday business. After being on Twitter for a while now, and seeing the different ways companies are using it to promote their products and services, I find myself intrigued by a Twitter contest. I have seen a variety of different [...]

Posted in 101: Online Marketing, Shop.org, social networks | Comments (3)

101: What is Universal Profile Management?

July 22, 2009 – 11:59 am

When I first started at Knotice, I did not know what universal profile management is. I also didn't have a clue about the value of having a universal profile management system, and how it made a bunch of new segments and multi-channel marketing strategies possible. Since I had confusion on this subject, I felt that [...]

Posted in 101: Online Marketing, Universal Profile Management | Comments (1)

101: A Beginner's Guide To Twitter

May 15, 2009 – 12:11 pm

Like any new social networking tool, Twitter is rapidly gaining ground. With over six million users, Twitter is the third largest social networking site. Being a (relative) newbie to the digital space, I felt the need to do my homework and figure out where exactly Twitter fits into the world of social networks. In college [...]

Posted in 101: Online Marketing | Comments (1)

101: Onsite Targeting is Not Banner Advertising

March 13, 2009 – 12:04 pm

Even though marketing budgets are being slashed, marketers still need to improve website performance, sales, and conversions without breaking the bank. Looking at the options marketers are buzzing about, I found that there is some confusion in the marketplace about the differences between onsite targeting and banner advertising. For those of you who are relatively [...]

Posted in 101: Online Marketing, behavioral targeting | Comments (2)
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