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Who Shops At The Digital Mall?

February 20, 2009 – 11:43 am

Who exactly is shopping online? Currently, the Millennial generation easily dominates the world of Internet users. But, what are they spending all of their online time doing? Recently, it was brought to my attention that Millennial may not be the generation of online shoppers that marketers may think that they are. So, I did some [...]

Posted in 101: Online Marketing, Millennial Marketing - Online | Comments (3)

101: M-Commerce, or Mobile Marketing?

December 22, 2008 – 11:48 am

With the economy looking a bit uncertain for the next year, many marketers are pursuing new and different channels to capture their audience's attention. Marketers are in hot pursuit of "cheap, easy, and effective" ways to increase conversions… and I feel there is confusion in terminology in the marketing world. After doing some reading, I [...]

Posted in 101: Online Marketing, Mobile Marketing, The Online Marketing Space | Leave a Comment

Rascal Flatts Mobile Promotion Runs Flat

November 12, 2008 – 12:52 pm

Being an avid geek for both music and good marketing, I was really excited about a recent promotion one of my favorite bands did to generate buzz for their upcoming album. However, I was very turned off when their "genius" promotion caused me to become concerned because of a lack of clarity within the promotional [...]

Posted in email marketing, Millennial Marketing - Online, Mobile Marketing, Online Channel Trends, Online Marketing Tactics | Leave a Comment

101: Understanding Digital Cookies…Yum

October 15, 2008 – 12:00 pm

I didn't know that much about cookies when I first started at Knotice. I thought they were one of two things: A scrumptious sugary treat, or something that was bad for your computer. I had to realize what a cookie actually did when it came to the online world, and the difference between the different [...]

Posted in New to Online Marketing | Comments (2)

I Do…Online Style with the Net Generation

October 1, 2008 – 11:57 am

There are many formalities in life that people do not typically go against or break tradition with. One of the most formal things I can think of is the process for inviting a person to a wedding. The paper, the font and even the stamp placed on the envelope often matter to the couple...well at [...]

Posted in Millennial Marketing - Online, Online Channel Trends | Comments (1)

Busting Millennial Marketing Myths

September 3, 2008 – 11:44 am

With the Millennial generation starting to come of age and get their first "real job," there is quite a bit of discussion about how to market to a Millennial and capture their first real paychecks. In my eyes, the problem with this is that many of the people that give advice on millennial marketing, and [...]

Posted in Best Practices Insight, Millennial Marketing - Online | Comments (1)

Is Behavioral Targeting Really Internet Stalking?

July 18, 2008 – 10:52 am

Fresh out of college, and with only traditional marketing tools under my belt, I started at Knotice a couple of months ago with only a little bit of knowledge about the digital marketing world. In my first blog meeting, everyone started tossing around the term behavioral targeting, a term I wasn’t completely aware of. The [...]

Posted in New to Online Marketing | Comments (6)
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