Brian Deagan, the thought-leader behind the increasingly popular marketing term “Direct Digital Marketing,” was featured in Online Strategies Magazine with a piece entitled “The Third Pillar of Direct Digital Marketing.” According to Deagan, the third pillar is mobile marketing. The question begs, “If mobile is the third pillar, what are the first two pillars?” It’s [...]
On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all [...]
After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it should be regulated, the two different types of behavioral targeting must be treated differently.
DM News' Dianna Dilworth has [...]
Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece on “The State of Data” in direct digital marketing. She recaps a recent research study conducted by Experian QAS (the part of Experian that verifies addresses). According to the study, data care is not perceived as a vitally important part of the [...]
I hope regular readers know that we diligently cover all things direct digital marketing here at the Lunch Pail. Since we cover the primary pillars - email marketing, mobile marketing, and onsite targeting - we have a pretty good gauge of what the most popular topics are, and what trends may be emerging in the [...]
As our most loyal readers know, our mission is to provide thoughtful, interesting information and commentary on the online marketing/direct digital marketing space from the perspective of a solution provider. Good content… more than just tips and tricks. This can be tricky because we maintain our belief that sharing knowledge and information (without the in-your-face [...]
It's been a busy time here at Knotice thanks to extra attention from our friends in the digital marketing media and our recent series of posts on mobile marketing.
In case you missed some of the recent posts about mobile marketing, our contributors covered many aspects, from program calls-to-action, to advanced mobile tactics, to how recent [...]
Customer support is crucial to a company's long-term success. While this is an obvious statement, it can be difficult to see that belief manifest itself in the actions of a company. We have all had bad experiences with customer support, and we all view it differently. Some folks like impersonal forms and email loops, others [...]
Recently our own Amy Chubbuck was asked to lend her opinion to the "Technique" column for DM News. The topic was viral email marketing, a subject that Amy knows very well. The column introduces a subject, then gathers opinions from 4 different industry experts. Below are some excerpts from Amy's opinion. I recommend reading the [...]
