Author Archives:

Retailer Proves Direct Digital Marketing Impact

March 31, 2010 – 10:46 am

Some time ago I shared some insights from a keynote I attended that was delivered by Williams-Sonoma Chief Marketing Officer Patrick Connolly. In the keynote, Connolly time and again alluded to the importance of direct digital marketing and communicating directly with consumers. From his marketing perspective he favored direct digital communications because of how effective [...]

Posted in Direct Digital Marketing, Online Retail Marketing Tips | Leave a Comment

Statistically Proving Onsite Targeting Value

March 29, 2010 – 11:03 am

As behavioral targeting continues to grow in both practice and popularity - both in onsite and network form - it is interesting to reflect on the fact that very little measurement has been done to provide statistical evidence of success. So, it is easy to see why today's eMarketer newsletter is getting some buzz. According [...]

Posted in behavioral targeting, Direct Digital Marketing, Onsite Targeting | Comments (1)

Who Uses Direct Digital Marketing

March 24, 2010 – 10:51 am

It makes sense from time to time here at The Lunch Pail to review not only what's happening with Knotice and how we do direct digital marketing, but also take a look at how the industry as a whole is adopting direct digital marketing. There are generally two ways to secondarily measure how important the [...]

Posted in Direct Digital Marketing, Hospitality, Knotice, marketing | Comments (4)

Target’s Mobile Marketing Disconnect

March 22, 2010 – 11:17 am

I do not want to become known as a Target hater. In fact, I really enjoy Target. Target is a strong brand, and the shopping experience is as enjoyable as it is frequent for both me and my wife. But as a direct digital marketing professional I cannot help but notice room for improvement in [...]

Posted in Direct Digital Marketing, marketing, Mobile Marketing | Comments (3)

Who Visits My Site From the Mobile Web?

March 17, 2010 – 11:31 am

When speaking with prospective Knotice customers it seems one of the first questions we get when discussing projects involving the mobile Web is, "What is the easiest way to figure out if people are actually viewing my website on a mobile browser?" Right now Web analytics platforms have not completely evolved to the point where [...]

Posted in Knotice, Mobile Marketing | Comments (1)

Target’s Rocky Mobile Start

March 15, 2010 – 11:09 am

I think a lot of folks in the direct digital marketing business - especially within the mobile concentration - were excited to see a big box retailer like Target announce a foray into mobile marketing. A great deal of opportunity exists in the marketplace as adoption continues to increase from a consumer perspective. More, carrier [...]

Posted in Direct Digital Marketing, marketing, Mobile Marketing, Online Retail Marketing Tips | Comments (7)

Simple, Practical Direct Digital Marketing

March 12, 2010 – 12:23 pm

Every so often it makes sense to roll up our sleeves here at The Lunch Pail and remind folks that while the ever-growing world of direct digital marketing can sometimes seem intimidating, there is a practical voice. After attending the NRF's conference last week and talking to some research analysts, it seems clear that there [...]

Posted in Direct Digital Marketing, technology adoption | Leave a Comment

Mobile Revolution, or Evolution?

March 8, 2010 – 12:39 pm

After the conclusion of last week’s 2010 Retail Innovation & Marketing Conference . I had the opportunity to reflect more on the content presented, and the way in which it was presented. The form of presentation matters a great deal because it directly contributes to how the audience digests something. Rarely have I seen a [...]

Posted in Knotice, Mobile Marketing, Shop.org, Uncategorized | Comments (2)

Getting Started with Direct Digital Marketing

March 5, 2010 – 12:13 pm

One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the [...]

Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Comments (4)

How Customer 3.0 Is Changing Retail

March 4, 2010 – 2:42 pm

When Marketspace’s Jeffery Rayport bounded on to the stage at the Retail Innovation & Marketing Conference it was immediately evident a high-energy and detailed keynote was certain. Rayport delivered an extremely valuable presentation, beginning with an analysis of the consumer. Rayport believes that retail has seen three “releases” of the customer throughout American consumer history. [...]

Posted in Direct Digital Marketing, Knotice, Shop.org | Comments (4)
Follow

Get every new post delivered to your Inbox.