Author Archives:

Marketing and Technical Project Management, Part 2

The following formula can be frustrating at times for the technical project manager and development team: a large amount of demand for success, plus minimal information, plus an often tight and rigid deadline. That formula is why in the beginning of the process, the project team must focus more on goals than details. Every team [...]

Marketing and Technical Project Management, Part 1

The technical project management approach is affected by which department initiates a project. In the next couple of posts I'll highlight some ways a marketing-requested technical project changes the overall approach. In an IT driven project, the approach is usually very rigid. The plans are normally carried out with military precision. Because there’s no room [...]

Follow

Get every new post delivered to your Inbox.