Author Archives: Mike D'Agruma

The Creative Process: Back to the Drawing Board

February 17, 2012 – 2:24 pm

Most of the time, a designer’s creative process remains the same regardless of what the project is. Web, mobile, newsletter, logo – it doesn’t matter. Everyone has a certain way of doing things. But regardless of how people work, the creative process should always start the same way – with a full understanding of the [...]

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Thoughts on the Future of Flash and HTML5

January 23, 2012 – 1:23 pm

Since its inception, Adobe Flash has given designers and developers an innovative way to create content that went beyond HTML, CSS and in some rare cases, JavaScript. It became an extremely popular tool to build interactive animations and effects and combine video and audio elements into one package. The beauty of it is its cross-platform [...]

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Easy Photoshop Tips for Marketers

December 12, 2011 – 12:45 pm

Let’s assume we’re building a holiday email, want to include a stock photo of Santa Claus in the design and choose the image pictured to the right. Since Santa will most likely be repurposed on a landing page and a separate, direct mail piece, we’ll download a large, high-quality version that can effectively be resized [...]

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HTML5's Canvas Tool: An In-Depth Look

October 3, 2011 – 2:55 pm

The task was to build a pop-up div container. Sounds simple enough for any web designer. The JavaScript is easy to write. The CSS is even easier. But what’s the best way to handle a custom shape if the client should request one in the container design? Again, it sounds simple enough. The use of [...]

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