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Our Knotice Families Are Growing

January 2, 2012 – 12:42 pm

The New Year brings with it a renewed spirit of hope for the future, of good things to come. And we were tickled pink when we heard two of our Knotice families delivered beautiful new baby girls during the holiday season – just a day apart. Kendall Rose, born December 26th at 9:47 p.m. to [...]

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Santa Automates Naughty List

December 23, 2011 – 10:35 am

With each passing year, it seems Santa gets busier and busier. He’s gone from receiving and answering letters to managing his own Twitter feed, Facebook page, and sending SMS alerts about his Christmas Eve campaign. Juggling all the advancements in technology, keeping his naughty and nice lists up to date and fielding numerous gift requests [...]

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Best and Worst Gifts for Techies

December 21, 2011 – 9:40 am

In the midst of Hanukkah and almost to Christmas, our Knotice family weighed in on the “Best” and “Worst” (or most useless) gifts for techies. Their gift-giving advice (and humble opinions) follow. From Bill: Best: A gift subscription to Spotify. For a mere $9.99/month, you can have unlimited access to all of the great music [...]

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Best Practices for Using 2D Barcodes

November 28, 2011 – 1:03 pm

Not long ago, our own Dave Lawson had a great conversation with Julie Ask at Forrester, during which Dave provided her with opinions, statistics and examples for several mobile-specific reports she was working on. I was fortunate to be on the call, taking copious notes. One of those reports was recently released. “2D Bar Codes: [...]

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A Closer Look at Some Mobile Advice

November 14, 2011 – 1:12 pm

In the recent issue of Integrated Solutions for Retailers, Frederick’s of Hollywood is profiled with their approach to mobile and ecommerce. It’s worth reading. But when you dig deeper into the article, you witness the potentially conflicting advice of integration of channels that I thought was worth sharing with you. In the section “Three Components [...]

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Tips for Streamlining the Online Ordering Process

November 9, 2011 – 1:06 pm

Ever have one of those days when it feels like you’re scheduled down to the minute? Not an issue… until it’s compounded by one of life’s curveballs. That’s when the convenience of a smooth ecommerce or mcommerce experience shifts from “nice to have” to “essential.” My curveball yesterday was my 14-year-old son with a grapefruit-sized [...]

Posted in Optimization | Comments (4)

Email: 4 Quick Tips Before You Send

October 28, 2011 – 12:15 pm

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes [...]

Posted in email marketing | Comments (1)

Two Questions for Stronger Multi-Channel Strategy

October 24, 2011 – 11:57 am

Every time we have a customer touchpoint, we have an opportunity to connect – or a chance to blow it, fail and mess up. So the idea of a multi-channel approach to marketing can be a bit intimidating. More “marketing tentacles” mean more risks for problems. So, is it worth it? You bet! Studies show [...]

Posted in Multi-Channel Marketing | Comments (1)

Trends, Themes and Tips from MCF2011

October 12, 2011 – 12:04 pm

Currently 43% of US consumers have a smart phone, and that number is expected to rise to 50% by the end of 2011. With half the people in the country using a mobile device, expectations toward the experiences on those devices is shifting. Behaviors are shifting as well. More than half of those people plan [...]

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Content is King? Not Anymore

October 5, 2011 – 12:49 pm

There’s an obesity epidemic online… the “king” is getting too fat. “Content” as King is facing regime change. Today his leaner, stronger brother, “Context,” is about to steal the throne when it comes to online marketing effectiveness. The amount of information online is growing at a mind-blowing rate. And every 48 hours, it expands exponentially [...]

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