August 20, 2010 – 2:46 pm
Behavioral targeting has been making headlines a lot recently. With all the news surrounding behavioral targeting, here’s a roundup of resources to provide The Lunch Pail readers with a deeper understanding of issues related to the topic. The Wall Street Journal is in the midst of a series studying behavioral targeting and digital privacy called [...]
The rapid evolution of direct digital marketing, fueled by an intense reliance on data quality and capture, has entangled privacy and marketing, and drawn the attention of powerful lawmakers. It is wise to keep an eye out for any consumer privacy developments on Capitol Hill - especially when the developments may have an impact on [...]
As reported by ClickZ, and a number of other industry publications, the much anticipated legislation designed to govern data privacy within online advertising has arrived in the House of Representatives in the form of the "Boucher Bill." Those who back robust rules about data use will likely not be pleased. The displeasure will likely be [...]
March 29, 2010 – 11:03 am
As behavioral targeting continues to grow in both practice and popularity - both in onsite and network form - it is interesting to reflect on the fact that very little measurement has been done to provide statistical evidence of success. So, it is easy to see why today's eMarketer newsletter is getting some buzz. According [...]
February 1, 2010 – 12:09 pm
Without examining the various complexities of behavioral targeting it is clear to all onlookers that it is valuable to marketers. For proof, look no further than the imbalanced attention the technologies get from various government bodies and institutions. Marketers know targeting technologies help them make money, and government regulators know that marketers may abuse the [...]
January 25, 2010 – 12:06 pm
The debate about the value of all types of behavioral targeting continues to rage in the Beltway. One extremely interesting article published last week by ClickZ's Kate Kaye does some digging into how Capitol Hill works as it pertains to this hot issue in the online marketing space. Kaye uncovers the work being done by [...]
December 21, 2009 – 1:48 pm
Back in the middle of the summer I highlighted one of the rounds in the fight over behavioral targeting, specifically the well-organized effort by a consortium of companies to impose enough self-regulation on the more invasive form of network behavioral targeting. The seven best practices the group released were led off by The Education Principal, [...]
December 16, 2009 – 12:42 pm
A recently published eMarketer report quantified the value of email loyalty programs for consumer packaged goods companies. The report revealed some amazing numbers that beg two questions. First, why are there still companies not using email as a loyalty and retention tool? Second, why aren’t companies doing more to expand email loyalty programs or extend [...]
November 6, 2009 – 12:41 pm
As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of onsite targeting. Classic Auto Group has taken evasive action to avoid a routine website by implementing onsite targeting [...]
September 2, 2009 – 12:19 pm
Last week I introduced a recent shift in consumer perception of behavioral targeting, as more consumers seem open to accepting relevant Web content - no matter how the data is collected - at both the network and safer onsite targeting levels. According to Mobile Marketer writer Dan Butcher, consumer advocacy groups have adapted to new [...]
