Category Archives: behavioral targeting

Use Targeting To Boost Loyalty

December 16, 2009 – 12:42 pm

A recently published eMarketer report quantified the value of email loyalty programs for consumer packaged goods companies. The report revealed some amazing numbers that beg two questions. First, why are there still companies not using email as a loyalty and retention tool? Second, why aren’t companies doing more to expand email loyalty programs or extend [...]

By Josh Gordon | Also posted in Direct Digital Marketing, email marketing, Online Retail Marketing Tips, Onsite Targeting | Comments (1)

Knotice Customer Gets in the Digital Driver's Seat

November 6, 2009 – 12:41 pm

As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of onsite targeting. Classic Auto Group has taken evasive action to avoid a routine website by implementing onsite targeting [...]

By Emily Haase | Also posted in Direct Digital Marketing, Knotice, marketing, Onsite Targeting | Leave a Comment

Behavioral Targeting's New Consumer Perception

August 28, 2009 – 12:17 pm

A recent article from iMedia's Rich Cherecwich highlights how the swirling rumors and seeming momentum behind the ruin of network behavioral targeting will not come to fruition. Why? Web browsers do not seem to mind. With all of the storm clouds created by various consumer care and privacy groups the crumbling of the potential of [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Onsite Targeting | Comments (2)

Analyzing Behavioral Targeting Best Practices

July 8, 2009 – 12:28 pm

On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Internet Governance, Knotice, The Online Marketing Space | Comments (1)

BT's Official Self-Regulation Proposal

July 6, 2009 – 12:07 pm

After much speculation, the proposed standards of self-regulation for behavioral targeting have finally been announced. You may remember that I commented on this exact topic at the end of 2008, concluding that however the industry determines it should be regulated, the two different types of behavioral targeting must be treated differently. DM News' Dianna Dilworth [...]

By Josh Gordon | Also posted in Best Practices Insight, Internet Governance | Comments (2)

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a [...]

By Josh Gordon | Also posted in 101: Online Marketing, Buzz Words Demystified, Direct Digital Marketing, Online Marketing Tactics, The Online Marketing Space | Leave a Comment

Swine Flu and the Case of the Contextual Ad

May 8, 2009 – 12:56 pm

We post a great deal about behavioral targeting on the Lunch Pail under a variety of different, distinguishing banners. There’s network behavioral targeting, onsite behavioral targeting, affiliate networks, relevant content serving, and contextual digital advertising. Contextual digital advertising relies on (so-called) business intelligence to think about and serve up the best ad for the viewer [...]

By Josh Gordon | Also posted in The Online Marketing Space | Leave a Comment

Big Spenders Like Relevant Digital Content

May 6, 2009 – 11:54 am

As the more loyal Lunch Pail readers are well aware, we care a great deal about relevance in digital marketing. On many previous occasions we've had experts lend their smarts to the blog to introduce, analyze, and review the various aspects of a relevant digital marketing strategy. Bryce has posted at length about how to [...]

By Josh Gordon | Also posted in Online Marketing Tactics, Online Retail Marketing Tips, Relevance Week | Leave a Comment

What's Included in the Online Marketing Suite?

April 27, 2009 – 12:05 pm

I always enjoy attending trade shows, and Forrester's 2009 Marketing Forum was no exception. From a strategic standpoint it's interesting for me to see how other competitive companies are positioning their solutions, it's nice to have the chance to chat with a few research analysts I respect, and I always enjoy a good conversation. Here [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Online Marketing Database, The Online Marketing Space | Leave a Comment
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