Category Archives: behavioral targeting

What's Included in the Online Marketing Suite?

April 27, 2009 – 12:05 pm

I always enjoy attending trade shows, and Forrester's 2009 Marketing Forum was no exception. From a strategic standpoint it's interesting for me to see how other competitive companies are positioning their solutions, it's nice to have the chance to chat with a few research analysts I respect, and I always enjoy a good conversation. Here [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Online Marketing Database, The Online Marketing Space | Leave a Comment

Relevance Plays A Big Role in Future Marketing

April 24, 2009 – 8:45 am

Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the panel entitled, "The Future of Media." It was led by David Card, formerly a principal analyst with Jupiter (now with Forrester), and the rest of the panel included Greg Clayman, the EVP of Digital Distribution and Business Development for MTV Networks, Annis [...]

By Josh Gordon | Also posted in Best Practices Insight, Direct Digital Marketing, The Online Marketing Space | Leave a Comment

Is Behavioral Targeting Gaining Public Acceptance?

April 3, 2009 – 10:00 am

A recent article, published by the WebProNews, announced the results of a recent Truste survey of online consumers and their general feelings toward behavioral targeting technologies. The article’s author points out that general acceptance is increasing among consumers. But, the article (and the survey) fails to differentiate between types of behavioral targeting. This is significant, [...]

By Josh Gordon | Leave a Comment

101: Onsite Targeting is Not Banner Advertising

March 13, 2009 – 12:04 pm

Even though marketing budgets are being slashed, marketers still need to improve website performance, sales, and conversions without breaking the bank. Looking at the options marketers are buzzing about, I found that there is some confusion in the marketplace about the differences between onsite targeting and banner advertising. For those of you who are relatively [...]

By Lesley Matt | Also posted in 101: Online Marketing | Comments (2)

Direct Digital Marketing – A Pragmatic Definition

January 26, 2009 – 12:13 pm

Marketing language - especially in technology product marketing - can be very obtuse. At Knotice, we do our best to avoid clichés and product descriptions devoid of meaning by making authenticity the primary principle that governs our marketing and product definitions. In an effort to authentically sum up Knotice in a simple way, we use [...]

By Bryce Marshall | Also posted in Direct Digital Marketing, email marketing, Mobile Marketing, Online Marketing Tactics, The Online Marketing Space | Comments (4)

How To Classify Types of Behavioral Targeting

January 16, 2009 – 12:05 pm

Yesterday, I had the pleasure of attending a Behavioral Targeting Standards Consortium (BTSC for short) talk from Emily Riley, a senior analyst from Jupiter Research (which has now, as of January 1, been officially absorbed by Forrester Research). While Knotice isn't exclusively a targeting company (shameless self-promotion… find out about our software here), we have [...]

By Josh Gordon | Also posted in Internet Governance, The Online Marketing Space | Comments (2)

Is Self-Regulation Right for Behavioral Targeting?

December 29, 2008 – 11:03 am

It's nearly the end of the year and time for another check in on the world of behavioral targeting. Some of the ongoing debate, as I've outlined in the past, revolves around the idea that companies who develop behavioral targeting technology learn to self-regulate the use of their product with regard to data privacy (both [...]

By Josh Gordon | Also posted in Internet Governance | Leave a Comment

Pre-Holiday Behavioral Targeting Update

November 24, 2008 – 1:09 pm

While everyone and their brother is gearing up for Black Friday and Cyber Monday, I'd like to take a quick detour and share a recent development in the behavioral targeting world. Conversions may be at a premium this holiday season, and behavioral targeting technologies enable many legitimate, helpful online marketing strategies that boost sales by [...]

By Josh Gordon | Also posted in Internet Governance, The Online Marketing Space | Comments (3)

Your Targeting Wish is Concentri's Command

October 31, 2008 – 11:53 am

Last Friday, Paul discussed how we use web services to get timely and accurate data into our platform, Concentri. This approach, combined with Concentri's tracking snippet to capture onsite behavior, lets interactive marketers automate a large portion of their inbound data collection. Today, I'm going to touch on new features in our upcoming release that [...]

By Matt Liszewski | Also posted in Meet The Developers | Comments (1)
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