Category Archives: Best Practices Insight

Dig Deeper into Unified Messaging Details

February 1, 2012 – 1:01 pm

Consumers are connected in more ways than ever. They use their mobile devices, desktop, Facebook Twitter and more to stay on top of news, offers, coupons and other happenings. So it’s no surprise that these super connected consumers have extremely high expectations for relevant messages across multiple channels. Unfortunately, many marketers fail to deliver the [...]

By Knotice | Leave a Comment

Top Direct Digital Marketing Posts of 2011

December 30, 2011 – 11:08 am

2011 has been full of interesting developments in the direct digital marketing industry: The Do Not Track concept continued to be a hot topic among marketers, consumers and privacy advocates, Verizon finally got its hands on the iPhone, and AT&T made a failed attempt to acquire T-Mobile. It’s also been a great year here at [...]

By Knotice | Also posted in 101: Online Marketing, Direct Digital Marketing, email marketing, Knotice, Uncategorized | Leave a Comment

Example of Advanced Mobile Scavenger Hunt

November 7, 2011 – 4:27 pm

Check out this recent mobile campaign example from a well-known chocolate brand. Our professional services team worked with Ghirardelli to create a branded scavenger hunt for the annual two-day chocolate festival at the San Francisco Landmark Square bearing the founding family’s name. The team was able to quickly and collaboratively create a scavenger hunt at [...]

By Dave Lawson | Also posted in Mobile Marketing | Leave a Comment

How to Determine 2D Code Program Success

September 26, 2011 – 12:04 pm

When considering a 2D code campaign, a question marketers often ask me is, “How will I know if the program is a success?” In most cases, my explanation begins by having the marketers consider the reasonable expectations for the number of scans based on circumstances and historic precedent. (It’s a shot in the dark, but [...]

By Dave Lawson | Leave a Comment

More Pointers for Investing in Mobile

September 16, 2011 – 12:04 pm

The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, share with friends, contribute to [...]

By Dave Lawson | Also posted in Mobile Marketing | Leave a Comment

Pointers for Investing More in Mobile

September 12, 2011 – 12:01 pm

When it comes to the increase in mobile marketing spend, there are numerous drivers to consider. Some are specific to advertising. Others are specific to marketing. Advertising The current results for mobile marketing and advertising effectiveness are compelling. Data from firms like comScore and InsightExpress reveals there is more engagement, more brand awareness, and more [...]

By Dave Lawson | Also posted in Mobile Marketing | Leave a Comment

Review of Top Time Management Apps

August 29, 2011 – 12:44 pm

The start of a new school year signals the end of a too-short summer and a return to the schedules, processes and tasks of the academic grind. There are PTA meetings, volunteer duties, extracurricular schedules, school fundraisers… on top of your existing work and life responsibilities. It can all get a little overwhelming. (In fact, [...]

By Lori Grim | Leave a Comment

New Research on Customer Retention and Mobile

August 22, 2011 – 12:04 pm

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differences between organizations effectively using mobile as part of their overall multi-channel mix versus those who do [...]

By Patti Renner | Also posted in Mobile Marketing | Comments (8)

Targeted Use of Mobile Impacts Revenues

August 17, 2011 – 2:14 pm

Our past Lunch Pail declaration that “mobile matters” may be manifesting itself within corporate revenues and growth. New research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue. The report, “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” details the differences between organizations effectively using mobile as part of their overall multi-channel [...]

By Patti Renner | Also posted in Industry News | Comments (1)

WYSIWYG Editors: A Handy Guide

August 15, 2011 – 12:05 pm

WYSIWYG editors are useful tools within software systems that allow non-technical marketers to create and manage live zone or email content. (Need a refresher on live zones? Check out this post.) Simply put, WYSIWYG stands for “What You See Is What You Get.” It provides the user with a look at how the end product [...]

By Emily Haase | Leave a Comment
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