Category Archives: Best Practices Insight

More Tips for Links within SMS Campaigns

August 12, 2011 – 12:03 pm

Inserting links within text messages gives marketers the opportunity to form a deeper relationship with customers. If you approach your SMS program as 160 characters only, you limit the capability to connect emotionally with your customer. As with most mobile-based connectors, one must consider the context of the action and needs of the recipient at [...]

By Casey Barto Newman | Leave a Comment

Tips for Links within SMS Campaigns

August 10, 2011 – 11:55 am

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some [...]

By Casey Barto Newman | Comments (1)

Save Time by Targeting with Live Zones

July 25, 2011 – 12:47 pm

Previously, when marketers wanted to use different content to target different people, they created a variety of lists. Each list got one variation of the content. This approach accomplished the goal, but was time consuming and inefficient. Thanks to dynamic content and live zones, there’s no longer a need for marketers to create scores of [...]

By Emily Haase | Also posted in Knotice, Tech Tips | Comments (2)

Tips for Successful A/B Testing

July 18, 2011 – 12:00 pm

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. [...]

By Emily Haase | Also posted in Tech Tips, Testing | Comments (2)

Creating a Smooth M-Commerce Experience

July 11, 2011 – 1:23 pm

Providing an easy enjoyable shopping experience via mobile can put your brand at the top of a consumer’s mind. But, providing a poorly designed, difficult to navigate experience can place you in the consumer’s rear view mirror. Though the act of actually making purchases via mobile isn’t heavily adopted among consumers just yet, I’m always [...]

By Amy Chubbuck | Also posted in Mobile Marketing | Comments (1)

Tips for Location-Based Marketing, Part 2

June 29, 2011 – 12:01 pm

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying with [...]

By Dave Lawson | Also posted in Mobile Marketing | Comments (2)

Tips for Location-Based Marketing: Part 1

June 27, 2011 – 12:32 pm

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role. Given the fascination and hype surrounding location-based media options, check-ins, and the like, I’m leaving those targeting topics for another blogger, or at least another day. I [...]

By Dave Lawson | Also posted in Knotice, Mobile Marketing | Leave a Comment

Optimizing the Tablet Device Experience

June 24, 2011 – 12:06 pm

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn [...]

By Dutch Hollis | Also posted in Mobile Marketing | Comments (1)

Do You Need a Tablet Strategy?

June 22, 2011 – 12:04 pm

With the increasing popularity of mobile devices beyond the smartphone, marketers may wonder if they need a tablet strategy in addition to their existing approach to mobile. The answer is: Yes and No. Getting to the point of justification for a mobile strategy is easy. Just look at the proliferation of smartphones in the market [...]

By Dutch Hollis | Also posted in Mobile Marketing, Retail | Comments (1)
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