Category Archives: Best Practices Insight

Creating a Smooth M-Commerce Experience

July 11, 2011 – 1:23 pm

Providing an easy enjoyable shopping experience via mobile can put your brand at the top of a consumer’s mind. But, providing a poorly designed, difficult to navigate experience can place you in the consumer’s rear view mirror. Though the act of actually making purchases via mobile isn’t heavily adopted among consumers just yet, I’m always [...]

By Amy Chubbuck | Also posted in Mobile Marketing | Comments (1)

Tips for Location-Based Marketing, Part 2

June 29, 2011 – 12:01 pm

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying with [...]

By Dave Lawson | Also posted in Mobile Marketing | Comments (2)

Tips for Location-Based Marketing: Part 1

June 27, 2011 – 12:32 pm

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role. Given the fascination and hype surrounding location-based media options, check-ins, and the like, I’m leaving those targeting topics for another blogger, or at least another day. I [...]

By Dave Lawson | Also posted in Knotice, Mobile Marketing | Leave a Comment

Optimizing the Tablet Device Experience

June 24, 2011 – 12:06 pm

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn [...]

By Dutch Hollis | Also posted in Mobile Marketing | Comments (1)

Do You Need a Tablet Strategy?

June 22, 2011 – 12:04 pm

With the increasing popularity of mobile devices beyond the smartphone, marketers may wonder if they need a tablet strategy in addition to their existing approach to mobile. The answer is: Yes and No. Getting to the point of justification for a mobile strategy is easy. Just look at the proliferation of smartphones in the market [...]

By Dutch Hollis | Also posted in Mobile Marketing, Retail | Comments (1)

USPS’ 2D Barcode Promotion: 11 Tips for Success

June 15, 2011 – 12:31 pm

This spring, the US Postal Service (USPS) announced that it would offer a 3 percent discount on qualifying pieces of direct mail that utilize 2D barcodes. The discount runs from July through August. (The Postal Service — and Knotice (booth #1234) — are among the hundreds of exhibitors at this week’s IRCE conference in San [...]

By Dave Lawson | Also posted in Industry News, Mobile Marketing | Leave a Comment

Analysis of Print Ads with Mobile: Part 4

June 6, 2011 – 11:23 am

Over the last few weeks I’ve been sharing my analysis of various print ads that use mobile calls to action to engage readers. Found in the May issue of Wired, I took a look at how Volkswagen, Kohler, and Buick, implemented mobile calls to action in their ads. Here’s my analysis of the final ad [...]

By Bryce Marshall | Also posted in Mobile Marketing | Comments (1)

Analysis of Print Ads with Mobile: Part 3

June 3, 2011 – 11:06 am

More and more print ads are using mobile calls to action to engage readers. Within the May issue of Wired, I’m taking time out here in the Lunch Pail to dig deeper into the experience provided by four major brands that used mobile calls to action in their ads. (Check out my previous analysis of [...]

By Bryce Marshall | Also posted in Mobile Marketing | Comments (1)

Analysis of Print Ads with Mobile: Part 2

June 1, 2011 – 11:18 am

When I picked up an issue of Wired magazine last month, it inspired me. Within the first few pages, there were 4 full-page ads (one was a two-page spread) for major consumer brands, each featuring different mobile response methods to entice readers to engage further on their smartphones. My first analysis of these four print [...]

By Bryce Marshall | Also posted in Mobile Marketing | Comments (1)

Dodgem Cars, Giant Slides and Digital Marketing

May 25, 2011 – 10:55 am

Strategists often use the abstract concept of a funnel to explain the process of consumer engagement. Marketing funnels, purchasing funnels, branding funnels, sales funnels –all help create a rational framework around something as irrational as consumer behavior. In the recent eMarketer webinar “Integrating Search and Display” sponsored by Knotice, analyst David Hallerman began the discussion [...]

By Patti Renner | Also posted in marketing | Leave a Comment
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