Category Archives: Buzz Words Demystified

Checking In: Facebook Places Demystified

September 13, 2010 – 12:00 pm

Checking in… It’s not just for hotels anymore. It’s for gyms, coffee shops, restaurants, grocery stores, and even your own house. Facebook introduce Facebook Places a few weeks ago allowing users to check into their current locations from Facebook. Some people think they may be late to the game, but there is no denying that [...]

By Christopher Holmok | Comments (1)

Buzz Words Demystified! Episode 6: Netbooks

August 7, 2009 – 12:06 pm

It's not a smart phone. It's not a laptop. It's really a blend of the two. It's a Netbook, and they are popping up everywhere. Just about all electronics retailers are now selling Netbooks. Over 20 percent of portable computer sales are Netbooks, with projections topping out at 33 million in total sales this year. [...]

By Christopher Holmok | Comments (3)

Buzz Words Demystified! Episode 5: The Cloud

June 17, 2009 – 11:52 am

Football stadiums are an interesting study. They cost hundreds of millions of dollars to build and usually sit on the most prime real estate in a major city. They contain hundreds of employees and are guaranteed to be open only eight days each year. It's hard to believe this is a very profitable business model [...]

By Christopher Holmok | Also posted in Meet The Developers | Leave a Comment

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a [...]

By Josh Gordon | Also posted in 101: Online Marketing, behavioral targeting, Direct Digital Marketing, Online Marketing Tactics, The Online Marketing Space | Leave a Comment

Buzz Words Demystified! Episode 4: SaaS

March 9, 2009 – 2:35 pm

Not long ago, when a company wanted to replace or enhance a process with computers and software they had to buy a computer and software. In many cases they would even have to hire consultants to implement it, as well as beef up their IT department to support it. Let's look at an example where [...]

By Christopher Holmok | Leave a Comment

Buzz Words Demystified! Episode 3: RIA

February 6, 2009 – 11:50 am

In previous buzz word posts I covered how Web 2.0 and AJAX are making the Web a more interactive and engaging experience. But, to be honest, plain-old HTML and JavaScript do have some limitations. Web browsers don't comply with standards so it's difficult to make a website look the same in every browser. Also, these [...]

By Christopher Holmok | Leave a Comment

Buzz Words Demystified! Episode 2: AJAX

January 7, 2009 – 11:54 am

AJAX (Also Known As Ajax) One of the newer technologies out there that took part in the Web 2.0 craze is AJAX. AJAX, in the context of the online world, has absolutely nothing to do with the abrasive cleanser of the same name. It's an acronym that stands for [A]synchronous [J]avaScript [A]nd [X]ml. So what [...]

By Christopher Holmok | Also posted in The Online Marketing Space | Leave a Comment

Buzz Words Demystified! Episode 1 - Web 2.0

December 15, 2008 – 11:54 am

The online marketing world is a strange place. It's where two very different fields come together to provide new avenues for marketing opportunities. These two fields are technology and marketing. The people in these fields could not come from more different planets. They even speak two completely different languages. However, as different as they are, [...]

By Christopher Holmok | Also posted in The Online Marketing Space | Comments (2)
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