August 25, 2010 – 3:38 pm
Connecting with customers with a relevant message is key to growing any business. It’s why a complete direct digital marketing strategy is so valuable. So, as an example, let’s take a look at how cable companies (aka multiple system operators, or MSOs) can use direct digital marketing effectively. Think about the products offered by MSOs [...]
April 12, 2010 – 10:50 am
For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke [...]
October 30, 2009 – 11:49 am
The annual CTAM (Cable and Telecommunications Association for Marketing) Summit wrapped this week. A central theme of the CTAM Summit is the discussion of the "TV Everywhere" concept. TV - in its current definition - has to adapt. Competition from the Web - where video content is available anytime through Hulu, YouTube, and thousands of [...]
October 26, 2009 – 12:04 pm
The annual CTAM (Cable and Telecommunications Association for Marketing) Summit has kicked off in Denver as of yesterday. The CTAM Summit in a phrase: Hundreds of very smart folks gathering to strategize and plan for marketing their broadband, cable, and telecommunications services to the masses. Every marketer needs a strategy. Strategy guides us through the [...]
October 23, 2009 – 12:01 pm
One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a [...]
October 21, 2009 – 12:03 pm
We all work very hard, day-in and day-out, trying to improve our marketing and promotions. Rarely, however, do we get to point to very clear, exceptional results that definitively indicate a resounding success. I feel fortunate to have had the pleasure to be a small part of a project that turned out to be a [...]
November 19, 2008 – 12:57 pm
A lot of media and marketing analysts have provided post-game recaps following the CTAM Summit - perhaps more commentary than in years past. What are the takeaways for those of us in the interactive marketing community specifically? Lots of questions, few answers, and an ever-changing media landscape. Are Cable and Broadband companies recession-proof? As much [...]
November 3, 2008 – 12:40 pm
In a previous post I outlined a few of the top trends gaining importance for online marketers in the MSO space. There are a few more I didn't have space to address in my original post, so, here they are. (You can read the post in it’s entire length in our "pages" section here). Mobile [...]
October 29, 2008 – 11:48 am
Knotice has the honor to work with several top-tier Broadband and Telecommunications companies throughout North America. Let's be honest - this is a vertical category in which online marketing has lagged a few years behind the leading edge. This isn't without good reason, however. Can I honestly tell a Cable operator that they need to [...]
