Category Archives: Cable Programmers

Snapshots of CTAM in New York

October 14, 2011 – 12:10 pm

Like Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic [...]

By Amy Chubbuck | Also posted in Cable and Broadband MSOs, CTAM Cable | Leave a Comment

Direct Digital Marketing and Cable's 3 Screens

October 30, 2009 – 11:49 am

The annual CTAM (Cable and Telecommunications Association for Marketing) Summit wrapped this week. A central theme of the CTAM Summit is the discussion of the "TV Everywhere" concept. TV - in its current definition - has to adapt. Competition from the Web - where video content is available anytime through Hulu, YouTube, and thousands of [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, CTAM Cable, Direct Digital Marketing, email marketing, Mobile Marketing | Leave a Comment

Automated Tune-In Promotions Are as Easy as 1-2-3

October 23, 2009 – 12:01 pm

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, CTAM Cable, Direct Digital Marketing, email marketing, Knotice, Mobile Marketing, online consumer experience, Online Marketing Tactics | Comments (1)

Cable and Bundle Building Is All About LIFT

October 21, 2009 – 12:03 pm

We all work very hard, day-in and day-out, trying to improve our marketing and promotions. Rarely, however, do we get to point to very clear, exceptional results that definitively indicate a resounding success. I feel fortunate to have had the pleasure to be a small part of a project that turned out to be a [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, CTAM Cable, Knotice, marketing, Online Retail Marketing Tips | Leave a Comment

CTAM 2008 Recap: Economy, Content and Context

November 19, 2008 – 12:57 pm

A lot of media and marketing analysts have provided post-game recaps following the CTAM Summit - perhaps more commentary than in years past. What are the takeaways for those of us in the interactive marketing community specifically? Lots of questions, few answers, and an ever-changing media landscape. Are Cable and Broadband companies recession-proof? As much [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, The Online Marketing Space | Leave a Comment
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