Category Archives: Data

Data is at the Heart of Marketing’s Future

May 22, 2013 – 12:21 pm

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.” According to a recent article from McKinsey, things such as better designed online spaces, growth of mobile connectivity, and advances […]

By Casey Newman | Leave a Comment

Webinar Recap: Customer Centric Tips

May 8, 2013 – 1:48 pm

If you missed yesterday’s webinar “Reaching Today’s Customer Requires a Revamp of Current Data Practices” featuring special guest Joanna O’Connell from Forrester Research, no worries.You can access the full playback from the here. Here are some highlights from concepts tweeted during the live webinar event (#DataRevamp): Consumers are savvier than ever before. They use more […]

By Casey Newman | Leave a Comment

6 Steps to Data Integration

May 6, 2013 – 1:13 pm

You already know that your audience is savvy – people have all sorts of new tech toys with which they can engage with your brand or company from an array of devices. From PC at work, to laptop at home, to smartphone, to iPad, to Kindle, to Google TV… it’s enough to blow your mind. […]

By Patti Renner | Comments (1)

Is Big Data a Big Headache?

May 3, 2013 – 11:58 am

If data integration is on your roadmap, you’re not alone. Most marketers are struggling with the same issues when it comes to pulling together data from across sources to better understand and reach their customers. To help you get the most from your data, join us next week for a special live webinar, “Reaching Today’s […]

By Knotice | Leave a Comment

Technology is About Connection

April 15, 2013 – 1:54 pm

As a former journalist, I find myself drawn to the “why” behind industry trends and statistics. Forgive me for sounding like a curious 5-year-old, but I’ve been asking myself some questions. For instance: Why are tablets enjoying the fastest adoption rate of any new technology in history? Why do people in a tight economy spend […]

By Patti Renner | Leave a Comment

The Elusive Big Data Experience

April 5, 2013 – 2:04 pm

I enjoy following the latest Big Data developments and, because I work in this industry, I feel like I have a deeper understanding of how these things work as compared to the average consumer. I especially enjoy seeing how my favorite brands (and other online entities I interact with) use my information. It’s not because […]

By Casey Newman | Leave a Comment

How to: Creating a Customer Focused Approach

February 22, 2013 – 12:53 pm

By now, it’s obvious that we’re operating in “The Age of the Customer.” The customer has greater control over the brand relationship and marketing interaction. It’s not about you and your marketing message – it’s about giving each customer what they need, at the right moment, through their channel of choice – and looking great […]

By Casey Newman | Also posted in email marketing | Comments Off

The Glue of Great Universal Profile Data Management

January 23, 2013 – 2:11 pm

Knotice develops its platform and services to empower online marketers to better engage with their multi-channel, multi-device audiences. The foundation of better engagement with these audiences is data management, or in Knotice parlance Universal Profile Management (UPM). There are two fundamental objectives of UPM: • Utilize profile-based data management methods (online and offline attributes and […]

By Bryce Marshall | Also posted in email marketing | Comments (1)

Breaking Down the Silos: Getting Started

January 7, 2013 – 1:36 pm

Retailers have made progress over the last decade trying to piece together a complete view of what’s going on with customers across marketing channels and touchpoints, but there’s clearly much more opportunity that exists to increase performance and minimize lost revenue when it comes to campaigns. If you look at recent research from Retail Systems […]

By Patti Renner | Comments Off

When Device Proliferation Hurts Your Campaigns

January 4, 2013 – 2:54 pm

My cute husband bought me a new iPad for Christmas. Trouble is I haven’t been able to use it. Between my 13-year-old testing the new SlingBox to watch his vampire shows on it and my oldest pimping it out with way too many new apps, I haven’t had my turn yet. (No fair!) But once […]

By Patti Renner | Also posted in marketing | Comments (1)
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