Category Archives: data management platform

A Mulitchannel View of the Customer Through Email

January 25, 2013 – 12:49 pm

On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity data across channels and devices, and integrating the intelligence of disparate business systems. Now, let’s look at some examples of how this works: Knotice’s ESP customers enjoy two unique features: When the email recipient opens the email, our […]

By Bryce Marshall | Also posted in email marketing | Comments Off

What Makes Direct Display Work?

December 19, 2012 – 11:58 am

In my last post, I gave an overview of Knotice’s Direct Display capabilities. These unique capabilities stem from the equally unique qualities of Knotice’s powerful technology. There are a series of requirements to support Direct Display which Knotice – and its partners – are uniquely positioned to provide. So, what does it take to deliver […]

By Bryce Marshall | Also posted in behavioral targeting, direct display, Knotice, online display, Uncategorized | Comments Off

Direct Display: An Overview

December 17, 2012 – 11:54 am

One of the great successes for Knotice in 2012 has been the rollout of our Direct Display capability. Since our first campaigns nearly a year ago, Direct Display has proven extremely successful in improving online display ad performance for our customers, while also providing leading-edge capabilities for profile data enhancement and advanced cross-channel analytics and […]

By Bryce Marshall | Also posted in direct display, Knotice, online display | Comments (1)

More Reasons Why Big Data Matters

October 1, 2012 – 12:16 pm

Marketers are on the threshold of a new age – the age of “Big Data.” New technology enables the unification of data sources to automate the ability to understand what’s really going on with your customers. For marketers who embrace these new capabilities, data and analytics offer a key differentiator between themselves and the competition. […]

By Patti Renner | Also posted in Data | Comments Off

The Value Behind Customer Analytics

September 5, 2012 – 12:39 pm

In the past few weeks, we’ve covered the value of switching from lists to profiles, and the value of storing customer information, purchase history, preference details, search and site activity, etc. within a universal profile environment. All that data, attributed to each individual consumer who engages with your brand (both people you know as well […]

By Patti Renner | Also posted in Data | Comments Off

Big Data = Big Headaches?

August 24, 2012 – 12:03 pm

It’s here. Big data has arrived. You’ve likely seen articles popping up in industry press on the subject, ranging from “What is big data,” “Why you need big data,” and so on. It’s a natural extension of the Information Age in which we live. The advancement of technology has made data collection easier, but many […]

By Knotice | Also posted in Data | Comments Off

Refining Your Approach to Digital Intelligence

August 15, 2012 – 12:24 pm

Recently, the CMO of a Top 50 Retailer shared that they do have their customer marketing data stored within individual profiles, but they still can’t leverage it in a meaningful way because it’s trapped in silos. With all those profiles in separate systems (email, analytics, segmentation systems, etc.), it limits the ability to bring together […]

By Knotice | Also posted in Data | Comments Off

Profile Data Alone Does Not a DMP Make

August 1, 2012 – 1:06 pm

Last week we discussed what a data management platform (DMP) solution is, and why you might need one. Since then, a few questions have come up, so I wanted to take a minute to clarify things, specifically the difference between a DMP versus a data environment that stores information as individual profiles. Let’s take a […]

By Patti Renner | Comments (1)

Why Marketers Need a DMP

July 27, 2012 – 12:15 pm

Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP solution is in place, data from multiple sources comes together to enrich universal profiles within a single unified platform. No […]

By Patti Renner | Also posted in Direct Digital Marketing, email marketing, Knotice, online consumer experience, Personalization, Universal Profile Management | Comments (1)

What is a DMP? Our Definition

July 25, 2012 – 1:21 pm

Segmentation is at the heart of traditional marketing – getting the right message in front of the right people in hopes they’ll respond favorably to your offer. The more information you have, the easier it is to slice and dice your addressable audience to target groups more efficiently, resulting in stronger ROI. However, many marketers […]

By Patti Renner | Comments (1)
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