Category Archives: Direct Digital Marketing

Five Trends to Watch in 2012: Part 4

January 11, 2012 – 12:54 pm

Consumer privacy is hardly a new trend. When I wrote on consumer privacy at the beginning of 2011, the focus was on consumer backlash against brands and marketers who take liberties with consumer data (or at least the consumer backlash against the perception of impropriety by digital marketers). 2011 was the year of the educated [...]

By Bryce Marshall | Also posted in Trend Spotting | Comments (1)

Five Trends to Watch in 2012: Part 2

January 6, 2012 – 12:49 pm

On Wednesday I began what has now become a yearly tradition of sharing some of the direct digital marketing trends I think will make a big impact this year. I started off with trend one of five: Mobile and Social Own the Conversation. 2011 was a year where marketers understood the importance and value of [...]

By Bryce Marshall | Also posted in marketing | Comments (3)

Five Trends to Watch in 2012: Part 1

January 4, 2012 – 12:59 pm

Last year at this time, I itemized trends for 2011. As before, my disclaimer remains the same: I am directly tapping my professional experiences of the last year, including discussions with customers, prospects, partners, peers and colleagues. I am referencing my own research and analysis, and I may have also consulted the Internet for its [...]

By Bryce Marshall | Also posted in marketing | Comments (3)

Top Direct Digital Marketing Posts of 2011

December 30, 2011 – 11:08 am

2011 has been full of interesting developments in the direct digital marketing industry: The Do Not Track concept continued to be a hot topic among marketers, consumers and privacy advocates, Verizon finally got its hands on the iPhone, and AT&T made a failed attempt to acquire T-Mobile. It’s also been a great year here at [...]

By Knotice | Also posted in 101: Online Marketing, Best Practices Insight, email marketing, Knotice, Uncategorized | Leave a Comment

Industry News Update

December 28, 2011 – 12:31 pm

As the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world. There never seems to be any shortage of mobile news, so let’s start there. [...]

By Casey Barto Newman | Also posted in Industry News, Online Channel Trends, Uncategorized | Comments (1)

Knotice Opens Seattle Office

December 26, 2011 – 11:32 am

Since the start, Knotice has been consistently recognized as a fast-growing award-winning company (most recently #8 on the 2011 Weatherhead 100, among others). 2011 was no exception. To keep up with increasing demand for our direct digital marketing software and services, this year we’ve added over 30 more people to our Knotice family – all [...]

By Knotice | Also posted in Industry News, Knotice, Uncategorized | Leave a Comment

Image is Everything with Online Retail

May 27, 2011 – 11:35 am

Image isn’t everything… it’s the only thing. Of course, this is a serious corruption of the classic Vince Lombardi quote on winning, but when it comes to your website and your overall online marketing presence — especially for retailers – image absolutely matters. With this in mind, I always find it interesting to see how [...]

By Patti Renner | Also posted in Online Retail Marketing Tips, Onsite Targeting, Retail | Leave a Comment

Email Marketing Stays Strong

May 2, 2011 – 11:38 am

A little over a year ago, many direct marketers were quietly concerned that email was on its way out. “The bloom was off the rose” as one described it. Between increasingly negative consumer attitudes, overloaded inboxes and the fact that younger consumers seem to prefer SMS, apps and social messaging, it seemed a legitimate conclusion. [...]

By Patti Renner | Also posted in email marketing | Comments (1)

How to Create Effective Forms and Surveys

April 13, 2011 – 10:50 am

Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Done well and they can provide valuable insight. But there are some challenges: People lie; language used is often “leading” or slanted; and sometimes the person is simply telling you what they think you want to hear instead of [...]

By Patti Renner | Also posted in Online Marketing Tactics | Leave a Comment

5 Ideas to Better Connect With Consumers

April 8, 2011 – 11:01 am

Leadership requires vision. You’ve heard that before, but it comes to mind again as the savvy presenters here at Forrester’s Marketing Forum 2011 prognosticate on what will come and explain what is now. Vision seems to be an underlying concept for planning strategy around what’s to come – especially as it applies to direct digital [...]

By Patti Renner | Also posted in marketing | Leave a Comment
Follow

Get every new post delivered to your Inbox.