September 6, 2010 – 12:00 pm
In simple terms, 2D tagging (often used synonymously with QR-Quick Response, 2D Barcode, mobile tagging) describes a marketing strategy where the creation and rendering of a two-dimensional bar code that, when scanned through a mobile device, provides an immediate connection to content. Each 2D tag is encoded with specific information such as a URL, product [...]
September 3, 2010 – 1:00 pm
Labor Day is quickly approaching, and that means summer is coming to an end. A lot has happened since my last press round up at the beginning of summer, so I thought I’d take some time to get everyone up to speed on what is happening here at Knotice. Since my last update, Knotice announced [...]
August 30, 2010 – 11:55 am
If there’s one thing that’s certain, it’s that things can change in an instant. And in this age of instant information, business owners need to be ready and able to provide immediate updates about conditions affecting their operations. It could be something small like your power being temporarily disrupted. Or, it could be a flood [...]
August 27, 2010 – 12:02 pm
Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers [...]
August 25, 2010 – 3:38 pm
Connecting with customers with a relevant message is key to growing any business. It’s why a complete direct digital marketing strategy is so valuable. So, as an example, let’s take a look at how cable companies (aka multiple system operators, or MSOs) can use direct digital marketing effectively. Think about the products offered by MSOs [...]
August 18, 2010 – 12:08 pm
Consumers use their mobile devices for a variety of things: updating social networks, communicating with friends, searching for the latest deals. But data from Nielsen reveals consumers are doing something more traditional on their mobile devices: checking email. In fact, if all the time spent on the mobile Web during the month of June was [...]
August 13, 2010 – 12:00 pm
The holiday season is just around the corner, and according to an article from Internet Retailer, more and more consumers will be likely be cross-channel shopping this holiday season. In his article, Zak Stambor notes a recent report from Retail Systems Research (RSR) urging retailers to engage consumers regardless of channel. Paula Rosenblum, managing partner [...]
August 9, 2010 – 12:07 pm
The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled [...]
August 2, 2010 – 11:57 am
On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements [...]
There is not yet a whole lot of direct digital marketing focused software in the marketplace. Most that contend for the moniker are really retrofit email marketing platforms that attempt to back in to (or buy up) deeper cross-channel functionality. That, or the players are really database marketing companies where the actual digital execution of [...]
