Category Archives: Direct Digital Marketing

Actionable Strategies from Forrester’s Forum 2011

April 6, 2011 – 11:23 am

One of the main concepts framing many of the sessions here at Forrester’s Marketing Forum in San Francisco is that of Action. While marketers grasp thin excuses for not digging deeper into digital marketing initiatives (no budget, no staffing, no upper-management buy-in, etc.), the real issue is their fear is investing in something that isn’t [...]

By Patti Renner | Also posted in marketing | Comments (1)

Marketing Foolishness: 8 Common Mistakes to Avoid

April 1, 2011 – 10:50 am

Even the smartest marketers make mistakes. So in honor of April Fool’s Day, here’s a quick list of common marketing foolishness and mistakes to avoid. Sending the same message to everyone – Relevance matters. You’ll get better results by designing your messaging around the specific traits and needs of the recipient. Define your segments, then [...]

By Patti Renner | Leave a Comment

Web Opt-Out: What it Means for Content Providers

March 28, 2011 – 11:05 am

Behavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts. It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with [...]

By Emily Haase | Also posted in Onsite Targeting | Leave a Comment

The Evolution of Direct Digital Marketing

March 23, 2011 – 11:22 am

Direct digital marketing is specifically about addressability. It’s what makes it “direct.” Two years ago, this was identified as the email address, the mobile phone number, and the web browser cookie. While that description still holds true today, the context around those addressable forms of marketing has changed dramatically, as has the importance of addressability [...]

By Bryce Marshall | Comments (8)

The Customer is King of Marketing Strategy

March 18, 2011 – 12:03 pm

As marketers, we’re always searching for the next big idea to guide our approach. We buy business books. We delve into research and analysis and webinars and such. However, one golden thread of marketing common sense weaves through them all: It’s about the customer. Now, you’ve heard the clichés before. While there’s good reason that [...]

By Patti Renner | Comments (1)

Unpacking Some Souvenirs for Marketers

February 28, 2011 – 12:08 pm

Part 1 of 2 After traveling last week, I wanted to make sure I gave each of you some souvenirs from last week’s show (“Knotice-Went-to-eTail-West-and-I-All-I-Got-Was-This-Lousy-Shirt” is not quite my style). And as the word “souvenir” comes directly from the French word “to remember,” here instead are some tips and takeaways – real souvenirs – that [...]

By Patti Renner | Also posted in Best Practices Insight | Comments (1)

Angry Birds and Data-Based Platforms

February 23, 2011 – 1:26 pm

Welcome to your sneak peak into the sessions of eTail West 2011, blogging live from just outside of Palm Springs. The morning opened with Paul Alfieri, VP of Marketing with Limelight Networks, discussing the challenges of creating effective multi-channel experiences, which means marketing to the “hyperconnected customer.” As we’ve mentioned here on the Lunch Pail [...]

By Patti Renner | Comments (2)

Mobile, Facebook Messaging & Email Marketing

February 16, 2011 – 12:03 pm

Part 2 of 2 On Monday as I recapped the Email Evolution Conference, I started with social media as one of the three takeaways from the event. To review, these three represented the three important dynamics that clearly are impacting everybody in the room. These are themes that everyone at the conference can take back [...]

By Bryce Marshall | Also posted in email marketing, Mobile Marketing | Leave a Comment
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