Category Archives: Direct Digital Marketing

Unpacking Some Souvenirs for Marketers

February 28, 2011 – 12:08 pm

Part 1 of 2 After traveling last week, I wanted to make sure I gave each of you some souvenirs from last week’s show (“Knotice-Went-to-eTail-West-and-I-All-I-Got-Was-This-Lousy-Shirt” is not quite my style). And as the word “souvenir” comes directly from the French word “to remember,” here instead are some tips and takeaways – real souvenirs – that [...]

By Patti Renner | Also posted in Best Practices Insight | Comments (1)

Angry Birds and Data-Based Platforms

February 23, 2011 – 1:26 pm

Welcome to your sneak peak into the sessions of eTail West 2011, blogging live from just outside of Palm Springs. The morning opened with Paul Alfieri, VP of Marketing with Limelight Networks, discussing the challenges of creating effective multi-channel experiences, which means marketing to the “hyperconnected customer.” As we’ve mentioned here on the Lunch Pail [...]

By Patti Renner | Comments (2)

Mobile, Facebook Messaging & Email Marketing

February 16, 2011 – 12:03 pm

Part 2 of 2 On Monday as I recapped the Email Evolution Conference, I started with social media as one of the three takeaways from the event. To review, these three represented the three important dynamics that clearly are impacting everybody in the room. These are themes that everyone at the conference can take back [...]

By Bryce Marshall | Also posted in email marketing, Mobile Marketing | Leave a Comment

Social Media’s Role in Email Marketing

February 14, 2011 – 12:44 pm

Part 1 of 2 The Email Evolution Conference offers the pulse of an industry, so I’ll do my best to recap the highlights based on the themes and debate-stirring topics from the sessions and conversations during this multi-day industry event. Gauging by the atmosphere, there are clearly three important dynamics that are impacting everybody in [...]

By Bryce Marshall | Also posted in email marketing | Comments (2)

Lists vs. Profiles

January 21, 2011 – 1:13 pm

If you’ve ever had the chance to talk to a Knotice employee about Concentri, chances are the term “profile” has come up once or twice. Concentri is what we call a profile driven environment. This means that Concentri houses each individual who interacts with your direct digital marketing as an individual record, or profile. This [...]

By Emily Haase | Also posted in email marketing, Universal Profile Management | Comments (2)

11 Direct Digital Marketing Trends in 2011: Part 3

January 17, 2011 – 12:56 pm

Over the past few weeks I have been sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. Catch up on trends 1-4 here and trends 5-8 here As I mentioned previously, I’m using discussions with customers, prospects, partners and peers, and my own research and analysis to [...]

By Bryce Marshall | Also posted in Knotice, marketing, Trend Spotting | Comments (1)

11 Direct Digital Marketing Trends in 2011: Part 2

January 10, 2011 – 1:02 pm

I began last Monday with the task of sharing with you my crib notes for 2011, aka the 11 direct digital marketing trends for 2011. As a refresher, the first four are: 1) Mobile’s impact on everything; 2) Tablets take over; 3) Tablets are not mobile; and 4) Four screens and counting. As I mentioned [...]

By Bryce Marshall | Comments (5)

Post-Holiday Shopping Stats

January 7, 2011 – 12:57 pm

Now that the holidays are over, retailers and marketers alike are analyzing everything from campaign performance to results to data on holiday spending. Several leading industry sources have published reports on spending and holiday campaigns, so I thought I’d provide a breakdown of the most useful information. Online sales during the 2010 holiday season increased [...]

By Casey Barto Newman | Also posted in Retail | Leave a Comment

No Mobile Site? Don’t Make Your Customers Angry

January 5, 2011 – 12:56 pm

Reflecting on all the Holiday hustle and bustle, thank goodness the shopping trips are over. Running from this store to that, fighting the crowds of folks frantically searching for the perfect gift and the best deals. If you were anything like me, you found yourself standing in Toys R Us, staring at an empty shelf [...]

By Amy Chubbuck | Also posted in Mobile Marketing, Online Retail Marketing Tips, Retail | Leave a Comment
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