Category Archives: email marketing

Email Essentials over Breakfast

May 15, 2013 – 12:00 pm

Ah, email. With all the articles being written about the mobility of consumers, the death of third party cookies and other tech news, it seems like the good old standby email has been overlooked recently. Even though consumer behavior and technology are evolving at a rapid pace, email remains a preferred way to communicate with […]

By Knotice | Leave a Comment

A Comparison of Mobile Design Approaches

April 3, 2013 – 1:25 pm

For marketers dealing with the challenge of multiple screens and varying viewports, it’s important to understand the differences between various design approaches. Let’s look at the differences between a desktop version, responsive design version and predictive design approach – all of the same campaign. On the desktop version (left), you can see how the main […]

By Knotice | Leave a Comment

Apology Emails – When and How to Say You’re Sorry

March 29, 2013 – 12:10 pm

It’s been awhile, but if you remember Part One of this story, you’ll recall that I received an email simply asking me for information from my insurance provider, but going about it in a less-than ideal manner. Shortly after the initial email message, I received an apology email, which I took (and still do) as […]

By Micah Hatton | Also posted in Uncategorized | Leave a Comment

Details on Using Responsive Design for Email

March 22, 2013 – 1:17 pm

Today’s consumers are no longer trapped behind a computer. They’re constantly on the move, getting information on whichever screen is handy to them at the time. That means your audience could be checking email on a variety of devices, from phones to tablets, e-readers, laptops and more. In fact, by the end of the year […]

By Knotice | Comments Off

A Look at St. Patrick’s Day Emails

March 18, 2013 – 12:54 pm

St. Patrick’s Day is my favorite holiday. I love all things Irish, so the chance to dress up in as many Irish-themed items as possible (without getting weird looks) always excites me. Not only was I looking forward to getting dressed up yesterday, I was also wondering what kind of St. Patrick’s Day deals awaited […]

By Casey Newman | Comments Off

Email Marketing Resource Guides

March 6, 2013 – 1:18 pm

In today’s marketing universe, two things are certain: 1) email isn’t going anywhere; and, 2) a mobile-first approach is more important than ever. If you’re working to improve the quality of your email campaigns across mobile, or you just want some useful tips to improve email open rates, we’ve just published two new guides that […]

By Knotice | Comments Off

Asking for Customer Info: A Cautionary Tale

February 27, 2013 – 1:13 pm

I recently received an email from my home insurance provider asking me to fill out a brief questionnaire. Working in marketing, I tend to be slightly more receptive to these requests, but in this case, the way it was presented put the marketer in me at odds with the customer in me. How so? Let’s […]

By Micah Hatton | Comments (1)

3 Tips to Take Email Further

February 25, 2013 – 1:59 pm

According to a presentation at the MarketingSherpa Email Summit 2013 last week, about 144.8 billion emails are sent every day. Email remains the anchor of a solid cross-channel marketing approach. That said, let’s look at three lessons learned to make email even better. May these ideas help infuse fresh energy into your campaign approach. Serve, […]

By Patti Renner | Comments Off

How to: Creating a Customer Focused Approach

February 22, 2013 – 12:53 pm

By now, it’s obvious that we’re operating in “The Age of the Customer.” The customer has greater control over the brand relationship and marketing interaction. It’s not about you and your marketing message – it’s about giving each customer what they need, at the right moment, through their channel of choice – and looking great […]

By Casey Newman | Also posted in Data | Comments Off
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