Category Archives: email marketing tips

Responsive Design: What to Expect by Device Type

March 27, 2013 – 12:21 pm

As email is becoming more mobile, the landscape is also becoming more complex. The myriad of device types available present unique challenges when it comes to email design. Enter responsive design as a solution to address the diversity of device types. Responsive design is an HTML email (or Web page) built on a flexible framework. […]

By Knotice | Leave a Comment

Email List Cleaning Gets Dirty

January 30, 2013 – 12:44 pm

I love email. I guess you might say that I’m an email hoarder. I study them. I save the good ones as a “swipe file” to refer to for campaign inspiration. And sometimes I actually just enjoy keeping in touch with my favorite brands. However, I’m seeing a disturbing trend. In the past few of […]

By Patti Renner | Comments Off

Responsive Email Design: The Basics

January 9, 2013 – 1:59 pm

As mobile technology continues to gain traction as a viable way for customers to access content wherever and whenever they want, smart marketers are following the trend by creating and designing emails that work beautifully not only on a desktop screen, but also on a mobile device. Responsive email design can be a tremendously effective […]

By Micah Hatton | Also posted in Design Tips | Comments Off

How to Use Symbols in Email Subject Lines

November 26, 2012 – 12:27 pm

In my last post, I promised a discussion of the use of symbols in the subject lines of your emails. Today, we’ll discuss how the use of non-alphanumeric symbols (like ♥, ★ or☺) can help your message stand out in a crowded inbox. Standing out is the first step in getting the treasured open and […]

By Dutch Hollis | Also posted in email marketing | Comments Off

A Look at GIFs in Holiday Gift Guide Emails

November 23, 2012 – 12:28 pm

With the holidays sneaking up fast, you are likely to be receiving a barrage of holiday shopping emails. I’ve taken a look at the slew of gift-guide emails I’ve already received, and the trend for this holiday season seems to be using animated GIF images within the email to spice things up a bit. Animated […]

By Chelsea Iott | Also posted in email marketing | Comments Off

Customer Targeting is for the Dogs

November 2, 2012 – 11:46 am

These days, pets are treated more like children than animals. With the pet industry growing more and more each year (expected to be $53 billion in 2012) not only is the opportunity to target pet owners growing, the opportunity to target pets themselves is growing as well. I myself have a fur-baby, Sparty. Sparty often […]

By Chelsea Iott | Also posted in Retail | Comments Off

Get Trigger Happy with Follow up Emails

September 24, 2012 – 1:56 pm

After sending a newsletter or sales email, don’t let the conversation stop there. Based on what links your customers have clicked, you now know more about their interests and you can continue the conversation with a more focused triggered email message. Use the powerful segment builder within the Knotice platform to leverage email activity and […]

By Joe McGarvey | Also posted in email marketing | Comments Off

More HTML Email Tips: Dealing with Quirks, Part 2

August 22, 2012 – 2:24 pm

In Monday’s post, I addressed a common HTML alignment quirk that you might encounter when creating your emails. Here are two more quirks and ways to work around them: Quirk No. 2: Padding and margin inline CSS styles work in some email clients, but not others. While padding and margin CSS styles are commonly accepted […]

By Mike D'Agruma | Also posted in email marketing | Comments (1)

More HTML Email Tips: Dealing with Quirks, Part 1

August 20, 2012 – 12:10 pm

Over the past few months, I’ve provided several tips for working with HTML in emails. Check out the full collection of tips below: An Introduction to HTML Tables Creating Nested Tables How to Control the Elements of an HTML Table More on HTML Tables Today, I’m going to address how to deal with a common […]

By Mike D'Agruma | Also posted in email marketing | Comments (2)
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