Category Archives: email marketing

Changes You Can Make Once You’ve Hit ‘Send’

January 30, 2012 – 12:59 pm

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri [...]

By Emily Haase | Leave a Comment

Top Direct Digital Marketing Posts of 2011

December 30, 2011 – 11:08 am

2011 has been full of interesting developments in the direct digital marketing industry: The Do Not Track concept continued to be a hot topic among marketers, consumers and privacy advocates, Verizon finally got its hands on the iPhone, and AT&T made a failed attempt to acquire T-Mobile. It’s also been a great year here at [...]

By Knotice | Also posted in 101: Online Marketing, Best Practices Insight, Direct Digital Marketing, Knotice, Uncategorized | Leave a Comment

Email Marketing to Brides: A Redux

November 4, 2011 – 12:00 pm

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote [...]

By Casey Barto Newman | Comments (1)

Email: 4 Quick Tips Before You Send

October 28, 2011 – 12:15 pm

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes [...]

By Patti Renner | Comments (1)

Building Emails around Images Turned Off

September 19, 2011 – 11:56 am

You’ve worked hard on that campaign. Your designer did a fantastic job. The email looks great. The colors are just right. Love the font. It all just works – especially how she was able to integrate the special offer into the image used for her design. Very cool. Too bad about 95% of email subscribers [...]

By Patti Renner | Leave a Comment

Refresher on Email CAN-SPAM Laws

August 31, 2011 – 12:10 pm

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently [...]

By Patti Renner | Leave a Comment

Useful Tips for HTML Email Design, Part 2

May 20, 2011 – 11:12 am

Earlier this week, I provided a couple of HTML tips for making sure your emails always look their best. As I mentioned previously, most designers building HTML e-mails understand and implement most best practices, such as avoiding large images, but there seems to be a large disconnect with some of the more subtle yet equally [...]

By Todd Fleming | Also posted in Best Practices Insight | Comments (1)
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