Category Archives: Industry News

Do Not Track: Is a Negotiated Solution the Answer?

May 1, 2013 – 11:58 am

Last week there was a storm brewing on Capitol Hill as the Senate Commerce Committee held a hearing on the status of the floundering Do Not Track initiative. Plans for the initiative have slowed to a crawl, prompting the need for the Do Not Track Online Act to be reintroduced in the Senate a few […]

By Casey Newman | Leave a Comment

Join Knotice at The Forrester Forum This Week

April 17, 2013 – 11:52 am

This year’s Forrester Marketing Forum is now upon us, and this year’s theme focuses on the perpetually connected consumer, or the ‘always addressable customer.’ According to Forrester, “These new, perpetually connected customers provide endless marketing opportunities.” A main pain point for marketers, however, is effectively engaging these always addressable consumers. As marketing channels continue to […]

By Casey Newman | Leave a Comment

Firefox Cranks up the Do Not Track Heat

April 12, 2013 – 11:40 am

Just as I wrote about the Do Not Track movement being on its last leg, it appears Firefox has taken it to the next level with some new features. You’ve probably already read that the next version of the browser will block third party cookies by default, but here are some other features you may […]

By Casey Newman | Leave a Comment

Do Not Track: Is the End Near?

March 11, 2013 – 12:36 pm

All the major web browsers have some kind of Do Not Track feature available. The problem, according to some, is that Internet users either don’t know the feature is there or don’t know what it’s supposed to do, which is leading to the predicted demise of the Do Not Track concept. “The way Do Not […]

By Casey Newman | Comments Off

Knotice’s H2 2012 Mobile Email Opens Report

February 20, 2013 – 12:28 pm

It’s out. Our new Mobile Email Opens Report: 2nd Half 2012 has the latest numbers and looks deep into email use across mobile devices. The number of emails opened on a mobile device (smartphone and/or tablet) during the second half of 2012 rose to 41 percent. This is a 51 percent increase over the former […]

By Patti Renner | Comments Off

Privacy Showdown: Microsoft v. Google

February 11, 2013 – 2:54 pm

Microsoft is on the privacy warpath To get more users to defect from Google to Bing for their searching needs, Microsoft has launched the latest piece of its anti-Google campaign “Scroogled.” The first portion released last year focused on the privacy debate surrounding Google and its use of data. Now, Microsoft is going after Gmail […]

By Casey Newman | Comments Off

Super Bowl Ad Observations Continue

February 8, 2013 – 1:04 pm

As I mentioned Wednesday, I meticulously reviewed this year’s crop of Super Bowl ads. Some were gross, some made great use of social channels, and some tackled the multichannel experience very well. Here are other interesting things I took note of: Products are increasingly mobile: One of the most notable trends I witnessed at CES […]

By Dave Lawson | Comments Off

Review of Super Bowl Ads Across Device Types

February 6, 2013 – 2:51 pm

Super Bowl XLVIII has come and gone. As per the last several years, I’ve taken time to reflect on the most intense marketing vehicle (eyeballs+dollars+creativity/time) known to mankind and how technology, messaging, and content (with a focus on mobility) are aligning with the brand and consumer objectives. Methodology: I took a fresh approach this year […]

By Dave Lawson | Comments Off

Do Not Track: Now for Mobile

February 4, 2013 – 5:29 pm

After years of debating how online privacy should be tackled, it seems the argument has spread to the mobile channel. Though there are still no plans in place for Do Not Track regulations on the web, the FTC on Friday announced that it will be suggesting Do Not Track guidelines for mobile apps as well. […]

By Casey Newman | Comments (1)
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