Category Archives: Industry News

Explore the Power of Uniting the Channels

February 13, 2012 – 1:14 pm

As campaign messages overlap and channels begin to blur, marketers need to rethink how to best reach consumers with the right message at the right moment. Providing a seamless cross-channel brand experience is now a necessity for marketers. We’re pleased to announce that we are sponsoring a webinar tomorrow that will give marketers actionable insights [...]

By Knotice | Leave a Comment

Announcing Our Strategic Partnership with Gigya

January 27, 2012 – 2:40 pm

Here at Knotice, our focus has always been about providing service and software that helps marketers increase ROI with more relevant messaging across channels. Ours is the only platform that unites the channels from the ground up, with data collection and channel execution natively unified within the same platform. Now that elegant solution extends into [...]

By Patti Renner | Also posted in Knotice | Leave a Comment

CES Roundup 2012: Trend Watch

January 20, 2012 – 1:12 pm

The Consumer Electronic Show (CES) took place last week in Las Vegas, and whether you walked through the 1.8 million square foot convention area or followed it through a multitude of RSS feeds, blogs, video, articles, etc. there’s still a lot that can be easily missed. This year I opted for the latter and followed [...]

By Elizabeth Huebner | Leave a Comment

Thoughts on SOPA/PIPA

January 18, 2012 – 2:30 pm

As with many things, the spirit behind the SOPA and PIPA acts, to protect creativity and to control deliberate acts of piracy and copyright infringement, is well intended. I’ve realized myself that there are few things more ire-inspiring than others making gains from something you have legitimately imagined or created. However, as with many things [...]

By Dave Lawson | Comments (1)

Industry News Update

December 28, 2011 – 12:31 pm

As the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world. There never seems to be any shortage of mobile news, so let’s start there. [...]

By Casey Barto Newman | Also posted in Direct Digital Marketing, Online Channel Trends, Uncategorized | Comments (1)

Knotice Opens Seattle Office

December 26, 2011 – 11:32 am

Since the start, Knotice has been consistently recognized as a fast-growing award-winning company (most recently #8 on the 2011 Weatherhead 100, among others). 2011 was no exception. To keep up with increasing demand for our direct digital marketing software and services, this year we’ve added over 30 more people to our Knotice family – all [...]

By Knotice | Also posted in Direct Digital Marketing, Knotice, Uncategorized | Leave a Comment

Breaking News on Mobile Innovations

December 14, 2011 – 1:46 pm

Yesterday saw the introduction of a couple of potential game changers in the mobile world. One represents a maturation of the mobile connection technologies; the other is a seismic shift in your brand’s ability to get the right ad to the right people at the right time and (now) in the right place. Add into [...]

By Dave Lawson | Also posted in Mobile Marketing | Leave a Comment

Reflecting on Cyber Monday 2011

December 5, 2011 – 1:18 pm

The emails have been sent and shopping carts have been loaded up. This year’s Cyber Monday (and subsequent cyber week) proved highly successful with record-breaking $6 billion in sales, according to comScore. Nearly 80 percent of e-retailers planned to send customers some kind of Cyber Monday deal, and shoppers must have been hungry to save [...]

By Casey Barto Newman | Leave a Comment

Interesting Holiday Retail Data

November 25, 2011 – 12:03 pm

Now that the food coma from Thanksgiving has worn off, many consumers are beginning today by heading out to stock up on Black Friday deals. In the spirit of the biggest shopping day of the year, I’d like to share some interesting holiday retail stats. Let’s start with some Black Friday data. While 34 percent [...]

By Casey Barto Newman | Leave a Comment
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