Category Archives: Internet Governance

Is Self-Regulation Right for Behavioral Targeting?

December 29, 2008 – 11:03 am

It's nearly the end of the year and time for another check in on the world of behavioral targeting. Some of the ongoing debate, as I've outlined in the past, revolves around the idea that companies who develop behavioral targeting technology learn to self-regulate the use of their product with regard to data privacy (both [...]

By Josh Gordon | Also posted in behavioral targeting | Leave a Comment

Pre-Holiday Behavioral Targeting Update

November 24, 2008 – 1:09 pm

While everyone and their brother is gearing up for Black Friday and Cyber Monday, I'd like to take a quick detour and share a recent development in the behavioral targeting world. Conversions may be at a premium this holiday season, and behavioral targeting technologies enable many legitimate, helpful online marketing strategies that boost sales by [...]

By Josh Gordon | Also posted in behavioral targeting, The Online Marketing Space | Comments (3)

Online's Influence on Obama's Victory

November 5, 2008 – 1:14 pm

Here's a statement from Captain Obvious: "Effective online marketing, for the first time, played a significant role in the outcome of a Presidential election." Thanks, Captain. So many bloggers and "real" reporters will invest a great deal of time explaining how Obama won this election, turning over every stone to uncover where Obama gained an [...]

By Josh Gordon | Also posted in Millennial Marketing - Online, Online Channel Trends, Online Marketing Tactics | Leave a Comment

The Economy's Impact on E-Commerce

October 8, 2008 – 12:09 pm

Not news: the economy appears a tad unsteady right now. News: a recent study revealed that 68% of online retailers believe their businesses will perform as good, or better, than they did in 2007. Whether consumers are in the market for needs, or still have the cash for wants, the majority of e-retailers believe their [...]

By Josh Gordon | Also posted in Online Channel Trends | Comments (1)

Congress May Enable Mobile Marketing. Wait, what?

October 3, 2008 – 12:40 pm

Name some things that are limiting the universal adoption of mobile marketing. Mobile technology that's too expensive for most consumers? Perhaps. Difficulty consumers encounter when switching carriers? To a degree. The cost prohibitive nature of some mobile plans? Most definitely. One specific aspect of a consumer's mobile plan that continues to become more expensive is [...]

By Josh Gordon | Also posted in Mobile Marketing, Online Channel Trends | Leave a Comment

Shop.org -- Targeting, the War Over Data

September 19, 2008 – 12:31 pm

Hands down, my favorite aspect of the show (besides Rock Band...I had a feeling online retailers were all latent rockers) was Tuesday' s round table entitled "Privacy and Behavioral Targeting: A Capitol Hill Perspective." I attended for a couple of reasons. First, Knotice does have an interest in the future of BT because it is [...]

By Josh Gordon | Also posted in behavioral targeting, Knotice, Online Channel Trends | Comments (5)

Shop.org Day 1, Part 1

September 16, 2008 – 12:41 pm

There's a lot going on at the show here this morning, and the Expo Hall isn't even open yet. George Jones, the President and CEO of Borders is speaking right now. I'm sitting in the WiFi hot spot area plotting my day. The hot spot is on the other side of the hall here, but [...]

By Josh Gordon | Also posted in Knotice, Online Channel Trends | Leave a Comment

Behavioral Targeting – The Debate

August 6, 2008 – 11:36 am

In a previous post I discussed the business questions that persist around network behavioral targeting, and alluded to the moral debate surrounding the issue. The moral debate on behavioral targeting in Congress resides mostly in the Senate Commerce Committee, is most applicable to network behavioral targeting, and is generally referred to as a debate over [...]

By Josh Gordon | Also posted in Online Channel Trends | Comments (1)

The Future of Online Behavioral Targeting

July 21, 2008 – 12:54 pm

Last Friday The Lunch Pail's newest contributor did a good job explaining some of the nuances of online behavioral targeting – specifically the differences between network targeting and onsite targeting. These two vastly different applications of tracking technologies are important to understand both morally and tactically. The Senate Commerce Committee is currently debating possible resolutions [...]

By Josh Gordon | Also posted in Online Marketing Database, Online Marketing Tactics | Comments (3)

Governing the Internet, Mobile Edition, Volume 1

June 16, 2008 – 12:01 pm

As advertising within digital channels continues to grow thanks to breakthroughs in technology, the Federal Trade Commission is getting busy. As Mobile Marketer first reported, FTC commissioner Jon Leibowitz outlined some of his concerns in a town-hall forum in early May. His comments may indicate emerging guidelines to regulate the still evolving discipline of mobile [...]

By Josh Gordon | Also posted in Mobile Marketing | Leave a Comment
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