Category Archives: marketing

Content Marketing Mindshift

May 20, 2013 – 1:19 pm

Content is the latest shiny object for marketers to embrace. Providing your customers with utility or entertaining content can help establish a more visible place for you in the hearts and minds of your audience. And because people are so perpetually connected across multiple devices and platforms, it can be tricky to push messaging out […]

By Patti Renner | Leave a Comment

Redefining Roles within Marketing

April 29, 2013 – 1:34 pm

One overlooked challenge of adopting a customer-centric cross-channel approach for marketing is not technology – it’s people. Teams within your organization are aligned around channel-specific responsibilities. Budgets are designed around channel-specific activities. The traditional funnel concept no longer works, but that doesn’t mean anyone is racing to replace it. I invite you to take a […]

By Patti Renner | Leave a Comment

Marketing to the Perpetually Connected Customer

April 22, 2013 – 12:04 pm

In Los Angeles last week gathered some of the brightest minds in digital for Forrester’s Marketing Leadership Forum 2013. The underlying theme was the “perpetually connected customer.” For these individuals (referred to as “perpetuals”), the use of digital is part of their lifestyle – multiple devices, multiple logins from multiple locations, all day long. In […]

By Patti Renner | Leave a Comment

Stop Marketing and Start Connecting

March 20, 2013 – 12:41 pm

The times change quickly for interactive marketers. In fact, your cross-channel approach may already be outdated. If you’re solely focused on a “digital strategy,” it may be time to replace it with a “connection strategy for a digital world.” I was introduced to this concept while in New York yesterday, spending time discussing new research […]

By Patti Renner | Comments Off

Fun Facts about Landing Pages

March 1, 2013 – 1:15 pm

The point of an email or online ad is to get a click. That click will often take you to a landing page. In fact, more than half of top brand marketers include improving landing page visits as a goal. To celebrate landing pages (one of my favorite topics – @LandingPageLady), here are some tips […]

By Patti Renner | Comments Off

The Timing of a Social Media Sales Message

February 1, 2013 – 2:21 pm

After a two year hiatus from Knotice, I recently found the error in my ways and decided to make a repeat appearance on the Knotice stage. With my career shifting, I made a quick update to my LinkedIn profile and was on my way back to Akron. What I did not anticipate was the surge […]

By Lesley Matt | Comments Off

When Device Proliferation Hurts Your Campaigns

January 4, 2013 – 2:54 pm

My cute husband bought me a new iPad for Christmas. Trouble is I haven’t been able to use it. Between my 13-year-old testing the new SlingBox to watch his vampire shows on it and my oldest pimping it out with way too many new apps, I haven’t had my turn yet. (No fair!) But once […]

By Patti Renner | Also posted in Data | Comments (1)

Marketing (and Other) Predictions for 2013

January 2, 2013 – 2:19 pm

Happy New Year! Now that we’ve safely made it out of 2012, let’s take a look at some marketing predictions for 2013 that the folks here at Knotice have put together. Have your own to add? Let us know in the comments! General Marketing Predictions for 2013: More than half of the people in your […]

By Knotice | Comments (1)

Most Popular Posts of 2012

December 31, 2012 – 12:13 pm

As the year comes to a close, here is a list of the most popular Lunch Pail posts of 2012. (What would an end of the year post be without a countdown list?) Thanks for reading, and we’re looking forward to bringing you more great content in 2013! Fun Facts on Big Data – Big […]

By Casey Newman | Also posted in Knotice | Comments Off

Happy Holidays from All of Us at Knotice!

December 21, 2012 – 11:35 am

It’s probably not the the end of the world as we know it (as speculated by the Mayan calendar), but it is the year-end crunch time for you interactive marketers and analysts out there. All of us at Knotice would like to wish you a Happy “End of the Year As We Know It” with […]

By Knotice | Also posted in Knotice, Uncategorized, Work at Knotice | Comments Off
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