Category Archives: marketing

Five Trends to Watch in 2012: Part 5

January 13, 2012 – 1:04 pm

In the past several days, I’ve outlined my personal shortlist of trends I’m watching in 2012. So far they are: #4 — Consumer data, privacy and preferences #3 – Multi-/cross-channel attribution #2 – Understanding multi-screen profiles #1 – Mobile and social own the conversation Finally, the fifth trend to watch in 2012 is concept that [...]

By Bryce Marshall | Also posted in Trend Spotting, Uncategorized | Leave a Comment

Five Trends to Watch in 2012: Part 4

January 11, 2012 – 12:54 pm

Consumer privacy is hardly a new trend. When I wrote on consumer privacy at the beginning of 2011, the focus was on consumer backlash against brands and marketers who take liberties with consumer data (or at least the consumer backlash against the perception of impropriety by digital marketers). 2011 was the year of the educated [...]

By Bryce Marshall | Also posted in Direct Digital Marketing, Trend Spotting | Comments (1)

Five Trends to Watch in 2012: Part 3

January 9, 2012 – 1:52 pm

In the previous installment of this series I discussed the imperative for digital marketers to better understand multi-screen profiles, and engage with these profiles in more meaningful ways. In today’s post, I want to present the third trend: #3 – Multi-/cross-channel attribution The digital consumer is leveraging more connected devices to engage with brands. From [...]

By Bryce Marshall | Comments (3)

Five Trends to Watch in 2012: Part 2

January 6, 2012 – 12:49 pm

On Wednesday I began what has now become a yearly tradition of sharing some of the direct digital marketing trends I think will make a big impact this year. I started off with trend one of five: Mobile and Social Own the Conversation. 2011 was a year where marketers understood the importance and value of [...]

By Bryce Marshall | Also posted in Direct Digital Marketing | Comments (3)

Five Trends to Watch in 2012: Part 1

January 4, 2012 – 12:59 pm

Last year at this time, I itemized trends for 2011. As before, my disclaimer remains the same: I am directly tapping my professional experiences of the last year, including discussions with customers, prospects, partners, peers and colleagues. I am referencing my own research and analysis, and I may have also consulted the Internet for its [...]

By Bryce Marshall | Also posted in Direct Digital Marketing | Comments (3)

Two Questions for Stronger Multi-Channel Strategy

October 24, 2011 – 11:57 am

Every time we have a customer touchpoint, we have an opportunity to connect – or a chance to blow it, fail and mess up. So the idea of a multi-channel approach to marketing can be a bit intimidating. More “marketing tentacles” mean more risks for problems. So, is it worth it? You bet! Studies show [...]

By Patti Renner | Also posted in Multi-Channel Marketing | Comments (1)

Content is King? Not Anymore

October 5, 2011 – 12:49 pm

There’s an obesity epidemic online… the “king” is getting too fat. “Content” as King is facing regime change. Today his leaner, stronger brother, “Context,” is about to steal the throne when it comes to online marketing effectiveness. The amount of information online is growing at a mind-blowing rate. And every 48 hours, it expands exponentially [...]

By Patti Renner | Leave a Comment

Creating Segments with Your Data

September 23, 2011 – 12:08 pm

The drive for brands to better engage across channels is in high gear – getting the right message (content, offers, options, etc.) to the right person at the right moment with seamless consistency across channels. With so many different messages targeting so many different audiences through so many different routes – having the right solution [...]

By Patti Renner | Also posted in The Online Marketing Space | Comments (1)

Dodgem Cars, Giant Slides and Digital Marketing

May 25, 2011 – 10:55 am

Strategists often use the abstract concept of a funnel to explain the process of consumer engagement. Marketing funnels, purchasing funnels, branding funnels, sales funnels –all help create a rational framework around something as irrational as consumer behavior. In the recent eMarketer webinar “Integrating Search and Display” sponsored by Knotice, analyst David Hallerman began the discussion [...]

By Patti Renner | Also posted in Best Practices Insight | Leave a Comment

Analysis of Print Ads with Mobile: Part 1

May 23, 2011 – 11:08 am

The May issue of Wired magazine (the printed version) was of special interest to me. Within the few pages at the front of the magazine, there were 4 full-page ads (one was a two-page spread) for major consumer brands, each featuring different mobile response methods to entice readers to engage further on their smartphones. I [...]

By Bryce Marshall | Also posted in Mobile Marketing | Comments (4)
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