August 27, 2010 – 12:02 pm
Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers [...]
August 4, 2010 – 12:15 pm
Summer is in full swing, and the kids are returning to school. Back to school campaigns are in market for most retail marketers. It is still hot outside, but most marketers have their minds on the upcoming holiday season. The holiday season is right around the corner, and for most marketers that means putting together [...]
August 2, 2010 – 11:57 am
On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements [...]
First, a special thank you to Marketing Profs for featuring my recent Lunch Pail article on why marketing organizations are better served by outsourcing their email marketing to email marketing experts. As more communications channels emerge, and marketing organizations get more complex, finding reliable partners to outsource key programs to is absolutely essential. While email [...]
For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - [...]
As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly [...]
April 12, 2010 – 10:50 am
For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke [...]
One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the [...]
February 19, 2010 – 12:19 pm
I recently wrote about the differences between marketing integration and marketing connection… that is, trying to cobble together disparate databases and communications software platforms in hopes of being more relevant when serving content to customers and prospects. I call this situation the Integration versus Connection Battle. Integration is time-consuming, expensive, and ultimately does not scale [...]
February 3, 2010 – 12:11 pm
Integration is one of the marketing buzzwords du jour. Most experts are imploring marketers to integrate everything to achieve dramatic improvements in message relevance, and sales. But, integration is not without difficulty. In fact, when examining the word and its context further, integration is alarming. Integration, by definition, implies an action of bringing disparate pieces [...]
