One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the [...]
February 19, 2010 – 12:19 pm
I recently wrote about the differences between marketing integration and marketing connection… that is, trying to cobble together disparate databases and communications software platforms in hopes of being more relevant when serving content to customers and prospects. I call this situation the Integration versus Connection Battle. Integration is time-consuming, expensive, and ultimately does not scale [...]
February 3, 2010 – 12:11 pm
Integration is one of the marketing buzzwords du jour. Most experts are imploring marketers to integrate everything to achieve dramatic improvements in message relevance, and sales. But, integration is not without difficulty. In fact, when examining the word and its context further, integration is alarming.
Integration, by definition, implies an action of bringing disparate pieces together. [...]
January 20, 2010 – 11:58 am
For folks who are not regular readers of the New York Times (and paying for being a regular reader online will soon be mandatory) an interesting story popped up about the ongoing expansion for hotels despite unfavorable economic conditions in the publication's business section on Monday from writer Jane Levere. At a time when seemingly [...]
January 13, 2010 – 12:21 pm
The "2010 North American Interactive Marketing Predictions" report was published yesterday by Forrester Research's Shar VanBoskirk. The report costs money, but it's an interesting read packed with plenty of interesting predictions. Without giving anything away, two elements stuck out.
The first point of interest, that the report only briefly alluded to, is an overall shift in [...]
December 28, 2009 – 12:17 pm
We write a great deal about the retail industry here at The Lunch Pail. The retail industry is a major player in the world of direct digital marketing because it acts as "the establishment" within the direct digital marketing user group. In fact, according to a recently released report on retail interactive marketing from Forrester [...]
December 23, 2009 – 1:23 pm
It stands to reason that soon after I communicate some recent press clippings for The Lunch Pail’s roster of writers that more emerge, and my hand is forced again. This time some major national publications join the ranks of the various industry publications gathering opinions from our experts. Again displaying the flexibility of the direct [...]
December 18, 2009 – 12:04 pm
As a growing number of companies adopt direct digital marketing as a cornerstone to the overall marketing strategy, an interesting development has occurred. While some are using email, onsite targeting, or mobile marketing as individual elements of a strategy or campaign, the greatest benefit of direct digital marketing happens when all three channels are used [...]
December 11, 2009 – 11:32 am
Some of the writers here at The Lunch Pail are often asked to contribute their expertise to myriad publications on a variety of direct digital marketing, marketing, and software topics. Recently our writers have contributed to many different publications on a wide range of topics. In case you missed any of these articles, they are [...]
December 9, 2009 – 11:49 am
E-Marketer released an interesting report this week entitled, CPG Marketers Go Digital at Point of Sale. Normally this concept would not find its way onto the menu of topics at The Lunch Pail given our focus on direct digital marketing and its primary channels of email, Web, and mobile. However, the last of the communications [...]
