Category Archives: Multi-Channel Marketing

Two Questions for Stronger Multi-Channel Strategy

October 24, 2011 – 11:57 am

Every time we have a customer touchpoint, we have an opportunity to connect – or a chance to blow it, fail and mess up. So the idea of a multi-channel approach to marketing can be a bit intimidating. More “marketing tentacles” mean more risks for problems. So, is it worth it? You bet! Studies show [...]

By Patti Renner | Comments (1)

The Tale of Two Purchases

January 26, 2011 – 12:56 pm

We’ve talked before about the importance of connection at the point of decision. Consumers always have their mobile devices within reach and several brands have begun using 2D codes to connect the online and physical worlds at the exact time the consumer is ready to make a decision. I recently had an excellent ‘connection at [...]

By Christopher Holmok | Also posted in marketing, Retail | Leave a Comment

Key Questions for No-Limits Mobile Strategy

December 29, 2010 – 12:13 pm

Recently, a colleague and I had a good meeting with a brand marketer. I refer to it as good, not because it advanced to a real business opportunity. I say good because it brought to the surface some of the core elements to how brands should be approaching mobile today. These elements are based on [...]

By Dave Lawson | Also posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, Online Marketing Tactics, Uncategorized, Universal Profile Management | Comments (3)

Better Service Using Direct Digital Marketing

August 27, 2010 – 12:02 pm

Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers [...]

By Patti Renner | Also posted in Direct Digital Marketing, email marketing, marketing, Uncategorized | Leave a Comment

Holiday Mobile Tips…Already?

August 4, 2010 – 12:15 pm

Summer is in full swing, and the kids are returning to school. Back to school campaigns are in market for most retail marketers. It is still hot outside, but most marketers have their minds on the upcoming holiday season. The holiday season is right around the corner, and for most marketers that means putting together [...]

By Casey Barto Newman | Also posted in marketing, Mobile Marketing | Leave a Comment

Great Software Features For Retailers

August 2, 2010 – 11:57 am

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Online Retail Marketing Tips, Shop.org | Comments (1)

3 Basic Mobile Web Considerations

July 7, 2010 – 12:48 pm

First, a special thank you to Marketing Profs for featuring my recent Lunch Pail article on why marketing organizations are better served by outsourcing their email marketing to email marketing experts. As more communications channels emerge, and marketing organizations get more complex, finding reliable partners to outsource key programs to is absolutely essential. While email [...]

By Josh Gordon | Also posted in Direct Digital Marketing, email marketing, marketing, Marketing Organization, Mobile Marketing, Onsite Targeting, Universal Profile Management | Leave a Comment

Balancing Engagement and Acquisition in Marketing

June 25, 2010 – 12:13 pm

For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Knotice, Online Retail Marketing Tips, Onsite Targeting, Universal Profile Management | Comments (2)

Multi-Channel Shoppers Spend More

June 23, 2010 – 2:30 pm

As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly [...]

By Casey Barto Newman | Also posted in marketing, Online Retail Marketing Tips, Uncategorized | Comments (1)

Agency Shifts Underscore Mobile Competition

April 12, 2010 – 10:50 am

For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke [...]

By Josh Gordon | Also posted in Cable and Broadband MSOs, Mobile Marketing | Comments (1)
Follow

Get every new post delivered to your Inbox.