Category Archives: marketing

How Elementary is Your Marketing?

November 30, 2012 – 12:34 pm

Unified cross-channel messaging – coordinating and synchronizing content across channels based on the data from customer activity, exposure and preferences – reflects a certain level of maturity and competence. Last time I talked about the evolution of messaging as it relates to age. Now let’s have some fun and see where you are by grade […]

By Patti Renner | Also posted in Multi-Channel Marketing | Comments Off

The Olympics: Personal Branding of Athletes

August 3, 2012 – 11:58 am

As the first full week of coverage of the 2012 Olympics comes to a close, there’s been plenty to talk (or complain) about when it comes to reporting on the games. You’ve got the whole NBC tape delay (spoiling its primetime own broadcasts thing) and how social media impacts the games, Twitter’s suspension of Guy […]

By Casey Newman | Comments Off

What Civilians Can Learn from Army Marketers

May 25, 2012 – 11:29 am

As we pause to celebrate Memorial Day and honor those who served the U.S. Armed Forces, I was curious about the military’s use of digital marketing and social media for the recruitment of new soldiers. Of course marketing a product or service can be challenging, but the idea of shaping a message so powerful that […]

By Patti Renner | Also posted in Best Practices Insight, Direct Digital Marketing, social networks, Uncategorized | Comments Off

The Tale of True Targeting

May 18, 2012 – 11:56 am

Meet Polly. She’s been a customer of yours since 2009. She’s on your email list. She gets text messages for holiday promotions. She loves to kill time at work by shopping your site. When she’s at home curled up on the couch with her iPad, she’ll sometimes search the reviews of things she’s already bought […]

By Patti Renner | Also posted in Multi-Channel Marketing | Comments (2)

Recent Mobile News and Statistics

May 14, 2012 – 11:28 am

A lot has happened in the mobile space since we released our latest Mobile Email Opens report for H2 2011 (check out the that report and previous ones here.) There’s been interesting data on mobile commerce, more data on mobile email, data on location-based services and more. Let’s start by taking a look at the […]

By Casey Newman | Also posted in email marketing, Industry News, Mobile Marketing, Trend Spotting | Comments Off

Case Study Details Customer-Focused Success

May 7, 2012 – 12:10 pm

The super-connected consumer lots of options when it’s time to engage with a brand. The key for marketers is to manage the exposures to increase the likelihood they’ll buy, to further enhance the relationship. Does your brand have a prominent place in the super-connected consumer’s mind across multiple touchpoints? Are you driving each digital impression […]

By Knotice | Comments (2)

Marketing’s Impact on the Customer Experience

April 18, 2012 – 11:51 am

The classic, linear concept of a sales funnel is collapsing – from awareness to conversion was the old (and effective) way of outlining at your marketing plans. However, today’s approach needs to take a broader view of how your prospects and customers engage with your brand. This goes beyond the steady flow of email campaigns […]

By Patti Renner | Comments (3)

Ways to Architect Messaging Experiences

March 26, 2012 – 12:14 pm

Marketers have evolved into messaging architects. We create the foundation for the brand, building its image message by message, brick by brick, via email, mobile, social, website content and display advertising. Just as the introduction of steel girders brought about the era of the skyscraper, aligning your messaging channels into a unified approach supports the […]

By Patti Renner | Also posted in Online Marketing Tactics | Comments Off

Five Trends to Watch in 2012: Part 5

January 13, 2012 – 1:04 pm

In the past several days, I’ve outlined my personal shortlist of trends I’m watching in 2012. So far they are: #4 — Consumer data, privacy and preferences #3 – Multi-/cross-channel attribution #2 – Understanding multi-screen profiles #1 – Mobile and social own the conversation Finally, the fifth trend to watch in 2012 is concept that […]

By Bryce Marshall | Also posted in Trend Spotting, Uncategorized | Comments Off

Five Trends to Watch in 2012: Part 4

January 11, 2012 – 12:54 pm

Consumer privacy is hardly a new trend. When I wrote on consumer privacy at the beginning of 2011, the focus was on consumer backlash against brands and marketers who take liberties with consumer data (or at least the consumer backlash against the perception of impropriety by digital marketers). 2011 was the year of the educated […]

By Bryce Marshall | Also posted in Direct Digital Marketing, Trend Spotting | Comments (1)
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