January 15, 2010 – 12:18 pm
For Akron, Ohio, the transition from Rubber Capital to something else has been gradual. Once a thriving centerpiece of industry in the United States, many rubber companies have moved from the region, though Goodyear remains. The legacy of rubber is still all over the city. In fact, I am writing and posting this article in [...]
August 19, 2009 – 12:32 pm
Once upon a time, not so long ago, it would be hard to fathom a day when all the information a person ever needed would be at their fingertips. For this person, research was conducted at the library (ahh… the handy dandy card catalog), information was obtained by 411 ("city and state, please"), and calls [...]
February 20, 2009 – 11:43 am
Who exactly is shopping online? Currently, the Millennial generation easily dominates the world of Internet users. But, what are they spending all of their online time doing? Recently, it was brought to my attention that Millennial may not be the generation of online shoppers that marketers may think that they are. So, I did some [...]
November 12, 2008 – 12:52 pm
Being an avid geek for both music and good marketing, I was really excited about a recent promotion one of my favorite bands did to generate buzz for their upcoming album. However, I was very turned off when their "genius" promotion caused me to become concerned because of a lack of clarity within the promotional [...]
November 5, 2008 – 1:14 pm
Here's a statement from Captain Obvious: "Effective online marketing, for the first time, played a significant role in the outcome of a Presidential election." Thanks, Captain. So many bloggers and "real" reporters will invest a great deal of time explaining how Obama won this election, turning over every stone to uncover where Obama gained an [...]
October 10, 2008 – 11:50 am
In an earlier post, I faulted Barack Obama’s Presidential campaign for missing the boat on their VP announcement via text message. My point was that they had failed to use the “new” medium to it potential. I still think that was a fair criticism, but the Biden pick is old news at this point. Now [...]
October 1, 2008 – 11:57 am
There are many formalities in life that people do not typically go against or break tradition with. One of the most formal things I can think of is the process for inviting a person to a wedding. The paper, the font and even the stamp placed on the envelope often matter to the couple...well at [...]
September 3, 2008 – 11:44 am
With the Millennial generation starting to come of age and get their first "real job," there is quite a bit of discussion about how to market to a Millennial and capture their first real paychecks. In my eyes, the problem with this is that many of the people that give advice on millennial marketing, and [...]
