Category Archives: Mobile Marketing

More Mobile Predictions for 2012

January 25, 2012 – 1:07 pm

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In [...]

By Dave Lawson | Leave a Comment

Breaking News on Mobile Innovations

December 14, 2011 – 1:46 pm

Yesterday saw the introduction of a couple of potential game changers in the mobile world. One represents a maturation of the mobile connection technologies; the other is a seismic shift in your brand’s ability to get the right ad to the right people at the right time and (now) in the right place. Add into [...]

By Dave Lawson | Also posted in Industry News | Leave a Comment

Review of Moosejaw’s 2D-Code Experience

December 7, 2011 – 1:58 pm

Moosejaw is using a QR code to give access to an “X-ray” app that lets you “see through” the clothing of the models in their catalog. Check it out here: http://bit.ly/sOeEB6. I’m definitely a fan of mobile strategy execution that provides an engagement like this for shoppers, and this one is awesome. I mean that [...]

By Dave Lawson | Leave a Comment

Best Practices for Using 2D Barcodes

November 28, 2011 – 1:03 pm

Not long ago, our own Dave Lawson had a great conversation with Julie Ask at Forrester, during which Dave provided her with opinions, statistics and examples for several mobile-specific reports she was working on. I was fortunate to be on the call, taking copious notes. One of those reports was recently released. “2D Bar Codes: [...]

By Patti Renner | Leave a Comment

SMS like Teen Spirit

November 18, 2011 – 12:57 pm

Text messaging can be applied in surprisingly effective and elegant ways, above and beyond pushing offers and alerts. One easy (and often overlooked) way to leverage this multifaceted mobile marketing tool is to use it for data collection and to boost business efficiency. For example, any product manufacturer can tell you, mail-in rebate redemption programs [...]

By Dave Lawson | Leave a Comment

Mobile Expectations for 2012

November 16, 2011 – 1:08 pm

2012 is nearly upon us, and with the end of another year comes a slew of predictions about what the next year will bring. Over the past year, the distribution and use of smartphones soared (as most everyone expected.) Recent research from Gartner reveals that during the third quarter of 2011, worldwide sales of smartphones [...]

By Dave Lawson | Comments (1)

A Closer Look at Some Mobile Advice

November 14, 2011 – 1:12 pm

In the recent issue of Integrated Solutions for Retailers, Frederick’s of Hollywood is profiled with their approach to mobile and ecommerce. It’s worth reading. But when you dig deeper into the article, you witness the potentially conflicting advice of integration of channels that I thought was worth sharing with you. In the section “Three Components [...]

By Patti Renner | Also posted in Retail | Leave a Comment

Example of Advanced Mobile Scavenger Hunt

November 7, 2011 – 4:27 pm

Check out this recent mobile campaign example from a well-known chocolate brand. Our professional services team worked with Ghirardelli to create a branded scavenger hunt for the annual two-day chocolate festival at the San Francisco Landmark Square bearing the founding family’s name. The team was able to quickly and collaboratively create a scavenger hunt at [...]

By Dave Lawson | Also posted in Best Practices Insight | Leave a Comment

Simple Ways to Streamline Mobile Experiences

October 19, 2011 – 4:07 pm

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. [...]

By Dave Lawson | Leave a Comment
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