Category Archives: New to Online Marketing

101: Understanding Digital Cookies…Yum

October 15, 2008 – 12:00 pm

I didn't know that much about cookies when I first started at Knotice. I thought they were one of two things: A scrumptious sugary treat, or something that was bad for your computer. I had to realize what a cookie actually did when it came to the online world, and the difference between the different [...]

By Lesley Matt | Comments (2)

Is Behavioral Targeting Really Internet Stalking?

July 18, 2008 – 10:52 am

Fresh out of college, and with only traditional marketing tools under my belt, I started at Knotice a couple of months ago with only a little bit of knowledge about the digital marketing world. In my first blog meeting, everyone started tossing around the term behavioral targeting, a term I wasn’t completely aware of. The [...]

By Lesley Matt | Comments (6)