Category Archives: New to Online Marketing

Verizon’s iPhone and Mobile Marketing

It’s finally here. After years of speculation, Verizon announced yesterday that the iPhone 4 will be coming to the network in February. So, what does this mean for marketers and mobile strategy? This Verizon iPhone announcement essentially creates a bigger pool of consumers, one that will likely mirror previous browsing behavior. Motorola, HTC, Samsung and […]

101: Understanding Digital Cookies…Yum

I didn't know that much about cookies when I first started at Knotice. I thought they were one of two things: A scrumptious sugary treat, or something that was bad for your computer. I had to realize what a cookie actually did when it came to the online world, and the difference between the different […]

Is Behavioral Targeting Really Internet Stalking?

Fresh out of college, and with only traditional marketing tools under my belt, I started at Knotice a couple of months ago with only a little bit of knowledge about the digital marketing world. In my first blog meeting, everyone started tossing around the term behavioral targeting, a term I wasn’t completely aware of. The […]

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