Category Archives: Online Channel Trends

Marketing Innovation Advantages for Any Economy

September 4, 2009 – 12:33 pm

Downturns in the economy can be scary for many different companies for many different reasons. Corporate fear of economic conditions manifests itself in myriad ways throughout an organization. However, the marketing department - and the marketing budget - is often hit first and hardest. Despite improvements in some key economic indicators, marketers often must find [...]

By Josh Gordon | Also posted in Direct Digital Marketing, The Online Marketing Space | Leave a Comment

Do Less Data Plans Change Mobile Strategy?

July 10, 2009 – 12:07 pm

I had a conversation the other day with a client who read the recent eMarketer article assessing the economic downturn's impact on household communications spending - specifically data, voice, and video. Citing a survey by Research Analytics, eMarketer reports, "nearly one-half of respondents (48%) said they would drop the mobile data services completely if forced [...]

By Bryce Marshall | Also posted in Mobile Marketing | Leave a Comment

April's Top Digital Marketing Trends

May 1, 2009 – 12:40 pm

Happy May Day, everyone! First things first, thanks to all the loyal readers for making April 2009 a record month, just in time for the Lunch Pail's one year anniversary this month. It was an exciting April here at Knotice (more on that later), but also in the world of digital marketing trends - many [...]

By Josh Gordon | Also posted in Software Development, The Online Marketing Space | Leave a Comment

Preview: Forrester's 2009 Marketing Forum

April 22, 2009 – 12:00 pm

This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specifically, how to use the economic downturn to your advantage as a marketer. Generally, I really like this theme because as lousy as the economic news is sometimes, it truly is an opportunity to create some great marketing initiatives and learn [...]

By Josh Gordon | Also posted in Knotice, online consumer experience, Online Marketing Tactics | Comments (1)

The State of Mobile Couponing Is…

April 20, 2009 – 11:54 am

Recently, a couple of stories popped up in the media concerning the long-awaited emergence of mobile couponing solutions that allow consumers to search newspapers and circulars for savings - as we are accustomed to doing - then use our mobile devices to "clip" those coupons virtually (no real scissors involved) and redeem in-store with a [...]

By Bryce Marshall | Also posted in Mobile Marketing | Comments (1)

Why SMS Matters (Even More)

January 21, 2009 – 11:51 am

We've talked before about convergence and what that might mean for the mobile web. It's easy to look into one's crystal ball and declare SMS a flash in the pan, dead or dying at the hands of the iPhone and other handheld devices with robust web and email capabilities. Why would I consider sending text [...]

By Dutch Hollis | Also posted in Mobile Marketing, The Online Marketing Space | Comments (1)

Obama Uses Technology After the 2008 Campaign

January 19, 2009 – 12:27 pm

In these days of perpetual political campaigning (how cynical!) it’s only appropriate to follow up on our other posts about President-Elect Barack Obama’s use of the Internet (linked below) during his campaign with a post about his continued use of Internet technology during his lengthy transition. It’s one thing to use technology to advance your [...]

By Josh Gordon | Also posted in Internet Governance, The Online Marketing Space | Leave a Comment

MySpace v. Facebook… For Marketers

January 14, 2009 – 12:18 pm

Coke or Pepsi? Xbox or PlayStation? ABC, CBS, FOX or NBC? Ford, GM or Chrysler? Product rivalries are huge. They drive product development and marketing plans. Let's face it, competition keeps a market healthy. So let's look at the two big social network players on the web today: MySpace and Facebook. They have normal rivalry [...]

By Christopher Holmok | Also posted in social networks, The Online Marketing Space | Comments (1)

The Legend of Video Email Rides Again

January 9, 2009 – 12:01 pm

We have been hearing a lot from our customers recently about video email. Many have been hearing that suddenly it's possible for an email marketer to embed video files or script within the body of the email, which has been verboten for many years by the ISPs. The ISP simply strips out the file or [...]

By Bryce Marshall | Also posted in email marketing, Online Marketing Tactics | Comments (1)

5 Online Marketing Resolutions for 2009, Part 2

January 5, 2009 – 12:21 pm

Last Friday I provided the first two New Year's Resolutions on my list of 5 online marketing resolutions for 2009. Without further ado, here are the remaining three. Solve problems with mobile marketing I use the phrase "solve problems with mobile marketing" with 2 meanings, both referring more specifically to SMS messaging. First, what can [...]

By Bryce Marshall | Also posted in Online Retail Marketing Tips, The Online Marketing Space | Comments (1)
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