Category Archives: online consumer experience

Why Marketers Need a DMP

July 27, 2012 – 12:15 pm

Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP solution is in place, data from multiple sources comes together to enrich universal profiles within a single unified platform. No […]

By Patti Renner | Also posted in data management platform, Direct Digital Marketing, email marketing, Knotice, Personalization, Universal Profile Management | Comments (1)

The Importance of Improving Load Times

May 9, 2012 – 12:05 pm

Part 1 of series -  So you are thirsty. You head to the corner convenience store for a soda. You pull on the door and it does not open. You walk away and look for another store to get your soda. What you didn’t know was that if you pulled on the door for 5 […]

By Christopher Holmok | Also posted in Best Practices Insight, Mobile Marketing, Uncategorized | Comments (1)

Online Retail Forecast is Sunny

February 29, 2012 – 2:21 pm

I find it interesting how consumers, who just a few years ago were afraid to type a card number into a computer, are now embracing the eCommerce like never before. On Monday, Forrester Research Inc. released its “US Online Retail Forecast, 2011 To 2016” report (by analyst Sucharita Mulpara). Things look good. eCommerce sales topped […]

By Patti Renner | Also posted in Best Practices Insight, Direct Digital Marketing, Ecommerce, Industry News, Knotice, Mobile Marketing, Online Retail Marketing Tips, Retail | Comments Off

Wise Marketing Investments for 2010

January 8, 2010 – 11:51 am

I have scoured the industry news wires this week and discovered two pieces that portend good things for direct digital marketing. One of the key outcomes of successful direct digital marketing - besides the obvious outcomes like lift in sales volume - is the dramatic improvements that are made to the overall consumer experience through […]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing | Comments Off

Holiday eRetail: Reach Women with Relevance

November 16, 2009 – 11:46 am

I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their email distribution list, and I now am on the receiving end of several email tactics. My favorite (and not for a good reason) are the acquisition tactics. I receive offers to bundle additional AT&T services: home […]

By Amy Chubbuck | Also posted in Direct Digital Marketing, marketing, Online Retail Marketing Tips | Comments Off

Automated Tune-In Promotions Are as Easy as 1-2-3

October 23, 2009 – 12:01 pm

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a […]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, Cable Programmers, CTAM Cable, Direct Digital Marketing, email marketing, Knotice, Mobile Marketing, Online Marketing Tactics | Comments (1)

Preview: Forrester's 2009 Marketing Forum

April 22, 2009 – 12:00 pm

This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specifically, how to use the economic downturn to your advantage as a marketer. Generally, I really like this theme because as lousy as the economic news is sometimes, it truly is an opportunity to create some great marketing initiatives and learn […]

By Josh Gordon | Also posted in Knotice, Online Channel Trends, Online Marketing Tactics | Comments (1)

Defining Your Digital Coupon Strategy

March 23, 2009 – 12:11 pm

Raise your hand if you’ve recently broken out in tears at the checkout counter at the grocery store. Raise your hand if you’ve recently started using coupons. Raise your hand if you’ve experienced the following scenario: You're clipping or clicking for coupons and see a coupon that will save you $0.55 off the purchase of […]

By Amy Chubbuck | Also posted in Online Retail Marketing Tips | Comments Off

Avoiding the Industry-Wide 70% Opt-Out

March 11, 2009 – 11:22 am

"Why should I stay? Day after day, week after week, you tell me I'm important, but you don't show me. What are you going to do to make me stay?" Above is the excerpt from a bad email break-up. Your customers are yelling at you, "Pay attention to me or you will lose me." Are […]

By Amy Chubbuck | Also posted in email marketing, Online Retail Marketing Tips | Comments Off

Role Playing With Email Marketing

February 16, 2009 – 11:57 am

You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you receive from companies on a given day? How many do you open? How […]

By Amy Chubbuck | Also posted in Best Practices Insight, Direct Digital Marketing, Online Retail Marketing Tips | Comments (1)
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