Category Archives: online consumer experience

Wise Marketing Investments for 2010

January 8, 2010 – 11:51 am

I have scoured the industry news wires this week and discovered two pieces that portend good things for direct digital marketing. One of the key outcomes of successful direct digital marketing - besides the obvious outcomes like lift in sales volume - is the dramatic improvements that are made to the overall consumer experience through [...]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing | Leave a Comment

Holiday eRetail: Reach Women with Relevance

November 16, 2009 – 11:46 am

I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their email distribution list, and I now am on the receiving end of several email tactics. My favorite (and not for a good reason) are the acquisition tactics. I receive offers to bundle additional AT&T services: home [...]

By Amy Chubbuck | Also posted in Direct Digital Marketing, marketing, Online Retail Marketing Tips | Leave a Comment

Automated Tune-In Promotions Are as Easy as 1-2-3

October 23, 2009 – 12:01 pm

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, Cable Programmers, CTAM Cable, Direct Digital Marketing, email marketing, Knotice, Mobile Marketing, Online Marketing Tactics | Comments (1)

Preview: Forrester's 2009 Marketing Forum

April 22, 2009 – 12:00 pm

This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specifically, how to use the economic downturn to your advantage as a marketer. Generally, I really like this theme because as lousy as the economic news is sometimes, it truly is an opportunity to create some great marketing initiatives and learn [...]

By Josh Gordon | Also posted in Knotice, Online Channel Trends, Online Marketing Tactics | Comments (1)

Defining Your Digital Coupon Strategy

March 23, 2009 – 12:11 pm

Raise your hand if you’ve recently broken out in tears at the checkout counter at the grocery store. Raise your hand if you’ve recently started using coupons. Raise your hand if you’ve experienced the following scenario: You're clipping or clicking for coupons and see a coupon that will save you $0.55 off the purchase of [...]

By Amy Chubbuck | Also posted in Online Retail Marketing Tips | Leave a Comment

Avoiding the Industry-Wide 70% Opt-Out

March 11, 2009 – 11:22 am

"Why should I stay? Day after day, week after week, you tell me I'm important, but you don't show me. What are you going to do to make me stay?" Above is the excerpt from a bad email break-up. Your customers are yelling at you, "Pay attention to me or you will lose me." Are [...]

By Amy Chubbuck | Also posted in email marketing, Online Retail Marketing Tips | Leave a Comment

Role Playing With Email Marketing

February 16, 2009 – 11:57 am

You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you receive from companies on a given day? How many do you open? How [...]

By Amy Chubbuck | Also posted in Best Practices Insight, Direct Digital Marketing, Online Retail Marketing Tips | Comments (1)

Good or Bad Online Shopping Experiences in 2008?

December 24, 2008 – 11:40 am

We try very hard at Knotice to understand the inherent complexities of the online marketing space from a bunch of directions. There's the "we’re a software company" perspective, which is just as important as the "online experience" perspective. The two work hand in hand, and, the second comes in many varieties - one of which [...]

By Josh Gordon | Also posted in Knotice, Online Retail Marketing Tips | Comments (2)
Follow

Get every new post delivered to your Inbox.