Category Archives: Online Marketing Tactics

How to Create Effective Forms and Surveys

April 13, 2011 – 10:50 am

Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Done well and they can provide valuable insight. But there are some challenges: People lie; language used is often “leading” or slanted; and sometimes the person is simply telling you what they think you want to hear instead of [...]

By Patti Renner | Also posted in Direct Digital Marketing | Leave a Comment

Key Questions for No-Limits Mobile Strategy

December 29, 2010 – 12:13 pm

Recently, a colleague and I had a good meeting with a brand marketer. I refer to it as good, not because it advanced to a real business opportunity. I say good because it brought to the surface some of the core elements to how brands should be approaching mobile today. These elements are based on [...]

By Dave Lawson | Also posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, Multi-Channel Marketing, Uncategorized, Universal Profile Management | Comments (3)

New Year’s Resolutions for Online Marketers

December 27, 2010 – 12:04 pm

What are goals marketers might want to add to their list of resolutions, or things to start doing in 2011 so they perform better? Here’s what the Lunch Pail team had to say: Chris: “Online marketers should update their privacy policies to be current and include opting out of web tracking, and make sure these [...]

By Micah Hatton | Also posted in 101: Online Marketing, Best Practices Insight, Direct Digital Marketing, Knotice, Mobile Marketing, Optimization, Uncategorized | Leave a Comment

User-Generated Content Matters

July 16, 2010 – 11:18 am

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, [...]

By Josh Gordon | Also posted in 101: Online Marketing, Direct Digital Marketing, marketing, Trend Spotting | Comments (3)

Auntie Anne’s Cross Channel Marketing Forgets User

May 19, 2010 – 12:11 pm

In the rapidly evolving world of direct digital marketing it often pays for marketers to sit back and ask themselves some important questions when considering what type of direct digital marketing campaign makes sense for their business. Given the three primary direct digital channels of Web, mobile, and email it is especially important to ask [...]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing, Mobile Marketing | Comments (2)

2010 Forrester Marketing Forum, Adapt and Connect

April 21, 2010 – 11:58 am

I am excited to say that the 2010 version of the Forrester Marketing Forum is once again upon us. The theme stringing this year's content together is "adaptive marketing" - that is, the idea that a marketing organization must be lithe, constantly adapting its practices to the ever-changing preferences and location of the consumer. As [...]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing | Leave a Comment

More Trend Spotting: Direct Digital Marketing in 2010

January 1, 2010 – 1:20 pm

Happy New Year, Lunch Pailers! If you are taking a break between football games, thanks for stopping by. On Wednesday I unveiled the first of what I promised would be two interesting trends to evaluate and watch for in direct digital marketing for 2010. The first was the complete mobile marketing solution, rather than the [...]

By Josh Gordon | Also posted in Best Practices Insight, Direct Digital Marketing, marketing, Mobile Marketing, Online Channel Trends, Online Retail Marketing Tips, Onsite Targeting, Universal Profile Management | Leave a Comment

Un-Abandoning the Shopping Cart

November 30, 2009 – 12:12 pm

How often have you been shopping in a store and just flat left your cart full of stuff and walked out? Maybe once or twice, but probably not that often. Yet, shoppers do it all the time when they are shopping online. What's the difference? Chances are, when you are in the bricks-and-mortar store, you [...]

By Amy Chubbuck | Also posted in Direct Digital Marketing, marketing, Mobile Marketing, Online Retail Marketing Tips, The Online Marketing Space | Comments (1)

Onsite Targeting Gives Little Wins, Big Success

October 26, 2009 – 12:04 pm

The annual CTAM (Cable and Telecommunications Association for Marketing) Summit has kicked off in Denver as of yesterday. The CTAM Summit in a phrase: Hundreds of very smart folks gathering to strategize and plan for marketing their broadband, cable, and telecommunications services to the masses. Every marketer needs a strategy. Strategy guides us through the [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, CTAM Cable, Direct Digital Marketing, Onsite Targeting | Leave a Comment
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