I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, [...]
Mass marketing is dead. Direct mail is dead. Email marketing is dead. A quick Google search, with each phrase in quotations, yielded 7,050 results, 3,850 results, and 44,300 results respectively. Two quick conclusions can be drawn when analyzing these results. First, the huge disparity between email marketing’s perceived death and the others makes me wonder [...]
In the rapidly evolving world of direct digital marketing it often pays for marketers to sit back and ask themselves some important questions when considering what type of direct digital marketing campaign makes sense for their business. Given the three primary direct digital channels of Web, mobile, and email it is especially important to ask [...]
April 21, 2010 – 11:58 am
I am excited to say that the 2010 version of the Forrester Marketing Forum is once again upon us. The theme stringing this year's content together is "adaptive marketing" - that is, the idea that a marketing organization must be lithe, constantly adapting its practices to the ever-changing preferences and location of the consumer. As [...]
January 1, 2010 – 1:20 pm
Happy New Year, Lunch Pailers! If you are taking a break between football games, thanks for stopping by. On Wednesday I unveiled the first of what I promised would be two interesting trends to evaluate and watch for in direct digital marketing for 2010. The first was the complete mobile marketing solution, rather than the [...]
November 30, 2009 – 12:12 pm
How often have you been shopping in a store and just flat left your cart full of stuff and walked out? Maybe once or twice, but probably not that often. Yet, shoppers do it all the time when they are shopping online. What's the difference? Chances are, when you are in the bricks-and-mortar store, you [...]
October 26, 2009 – 12:04 pm
The annual CTAM (Cable and Telecommunications Association for Marketing) Summit has kicked off in Denver as of yesterday. The CTAM Summit in a phrase: Hundreds of very smart folks gathering to strategize and plan for marketing their broadband, cable, and telecommunications services to the masses. Every marketer needs a strategy. Strategy guides us through the [...]
October 23, 2009 – 12:01 pm
One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a [...]
September 16, 2009 – 12:34 pm
Marketers are always seeking new ways to communicate relevant events to their target audience, with email playing the role of the gold standard and mobile the hot upcoming prospect. Historically marketers have encountered many challenges to triggered event based email and mobile marketing communications. The marketer must understand first how to get customers and prospects [...]
August 31, 2009 – 12:45 pm
Forrester Research Principle Analyst Dave Frankland published a report last month entitled, "Marketers: Stop the Abuse! Adopt Preference Management." Frankland highlights the importance of companies taking the necessary steps not just to understand basic product or service consumer needs, but also communications preferences. As Frankland points out, marketers often undervalue understanding a consumer's communications preferences. [...]
