Category Archives: Online Marketing Tactics

Automated Tune-In Promotions Are as Easy as 1-2-3

October 23, 2009 – 12:01 pm

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a [...]

By Bryce Marshall | Also posted in Cable and Broadband MSOs, Cable Programmers, CTAM Cable, Direct Digital Marketing, email marketing, Knotice, Mobile Marketing, online consumer experience | Comments (1)

Triggered Multi-Channel Direct Digital Marketing

September 16, 2009 – 12:34 pm

Marketers are always seeking new ways to communicate relevant events to their target audience, with email playing the role of the gold standard and mobile the hot upcoming prospect. Historically marketers have encountered many challenges to triggered event based email and mobile marketing communications. The marketer must understand first how to get customers and prospects [...]

By Josh Gordon | Also posted in Direct Digital Marketing, email marketing, Mobile Marketing, The Online Marketing Space | Comments (1)

Consumers Demand Communications Preferences

August 31, 2009 – 12:45 pm

Forrester Research Principle Analyst Dave Frankland published a report last month entitled, "Marketers: Stop the Abuse&#33 Adopt Preference Management." Frankland highlights the importance of companies taking the necessary steps not just to understand basic product or service consumer needs, but also communications preferences. As Frankland points out, marketers often undervalue understanding a consumer's communications preferences. [...]

By Josh Gordon | Also posted in Best Practices Insight, Direct Digital Marketing, Online Retail Marketing Tips | Leave a Comment

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a [...]

By Josh Gordon | Also posted in 101: Online Marketing, behavioral targeting, Buzz Words Demystified, Direct Digital Marketing, The Online Marketing Space | Leave a Comment

Big Spenders Like Relevant Digital Content

May 6, 2009 – 11:54 am

As the more loyal Lunch Pail readers are well aware, we care a great deal about relevance in digital marketing. On many previous occasions we've had experts lend their smarts to the blog to introduce, analyze, and review the various aspects of a relevant digital marketing strategy. Bryce has posted at length about how to [...]

By Josh Gordon | Also posted in behavioral targeting, Online Retail Marketing Tips, Relevance Week | Leave a Comment

Preview: Forrester's 2009 Marketing Forum

April 22, 2009 – 12:00 pm

This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specifically, how to use the economic downturn to your advantage as a marketer. Generally, I really like this theme because as lousy as the economic news is sometimes, it truly is an opportunity to create some great marketing initiatives and learn [...]

By Josh Gordon | Also posted in Knotice, Online Channel Trends, online consumer experience | Comments (1)

PURLs of Wisdom

March 30, 2009 – 12:00 pm

We are constantly focusing our efforts on direct digital marketing, which is, in many ways, its own animal. Like me, you may spend most of your time and effort in the "interactive" space. We segment, target, personalize, and measure with great fervor… in part, because the technology allows it. But, direct digital marketing isn't all [...]

By Dutch Hollis | Also posted in Direct Digital Marketing | Comments (1)

Why Aren't Super Bowl Ads Using Online Better?

February 4, 2009 – 12:48 pm

Was it just me, or did the Super Bowl ads stink this year? Okay, it wasn't just me. My own opinions - and three days of "water cooler" chatter with friends in the marketing/ad business - have formed some conclusions on this year's crop of ads. The big conclusion - these ads were out of [...]

By Josh Gordon | Also posted in The Online Marketing Space | Comments (1)

Direct Digital Marketing – A Pragmatic Definition

January 26, 2009 – 12:13 pm

Marketing language - especially in technology product marketing - can be very obtuse. At Knotice, we do our best to avoid clichés and product descriptions devoid of meaning by making authenticity the primary principle that governs our marketing and product definitions. In an effort to authentically sum up Knotice in a simple way, we use [...]

By Bryce Marshall | Also posted in behavioral targeting, Direct Digital Marketing, email marketing, Mobile Marketing, The Online Marketing Space | Comments (4)
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