Category Archives: Online Marketing Tactics

Direct Digital Marketing – A Pragmatic Definition

January 26, 2009 – 12:13 pm

Marketing language - especially in technology product marketing - can be very obtuse. At Knotice, we do our best to avoid clichés and product descriptions devoid of meaning by making authenticity the primary principle that governs our marketing and product definitions. In an effort to authentically sum up Knotice in a simple way, we use [...]

By Bryce Marshall | Also posted in behavioral targeting, Direct Digital Marketing, email marketing, Mobile Marketing, The Online Marketing Space | Comments (4)

How & When to Use Facebook for Marketing

January 23, 2009 – 12:12 pm

In my last post I touched briefly on MySpace v. Facebook in general. Today, I am going to focus on when and how to use Facebook as a marketing platform. So, here's the story. You have a product, service, or place of business and you need to get the word out. Your marketing budget: $0. [...]

By Christopher Holmok | Also posted in social networks | Comments (1)

Email and Websites Working Together

January 13, 2009 – 1:18 pm

Connecting the consumer's email experience with their experience on the website should be a no-brainer. But, the reality is that when prepping a campaign the email marketing department does their thing, and the website department does their thing. Sometimes the message is coordinated, and sometimes its not - and it's usually never done in real [...]

By Josh Gordon | Also posted in email marketing, Online Retail Marketing Tips | Leave a Comment

The Legend of Video Email Rides Again

January 9, 2009 – 12:01 pm

We have been hearing a lot from our customers recently about video email. Many have been hearing that suddenly it's possible for an email marketer to embed video files or script within the body of the email, which has been verboten for many years by the ISPs. The ISP simply strips out the file or [...]

By Bryce Marshall | Also posted in email marketing, Online Channel Trends | Comments (1)

On Email: A Dispatch from the Email Insider Summit

December 10, 2008 – 4:03 pm

At MediaPost's Email Insider Summit a keynote speaker referenced an old John Wanamaker quote about advertising that has modern marketing application: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Replace "advertising" with "email marketing" and the quote is fresh again. Advertising was born in a simpler [...]

By Amy Chubbuck | Also posted in Best Practices Insight, email marketing, Online Retail Marketing Tips | Leave a Comment

Black-Cyber Shopping Weekend

December 1, 2008 – 1:13 pm

Did you do it? Did you spend ("Black") Friday fighting crowds in parking lots and malls to get the best deals? Did you get to Wal-Mart at an unreasonably early hour to get one of a few outrageously-low priced items? Or, like my daughter's teacher, were you able to declare all your holiday shopping "done" [...]

By Dutch Hollis | Also posted in Best Practices Insight, Online Retail Marketing Tips | Leave a Comment

Obama's Online Retention Marketing Dilemma

November 17, 2008 – 1:19 pm

Barack Obama's presidential campaign broke new marketing ground in its use of online channels to sell the candidate by sharing the vision of the candidate. The campaign used the central positioning statement of "change" as the foundational pitch and exhibited this mantra by interacting effectively through website properties, social networks, video, email and text messaging. [...]

By Bryce Marshall | Also posted in Best Practices Insight | Leave a Comment

Rascal Flatts Mobile Promotion Runs Flat

November 12, 2008 – 12:52 pm

Being an avid geek for both music and good marketing, I was really excited about a recent promotion one of my favorite bands did to generate buzz for their upcoming album. However, I was very turned off when their "genius" promotion caused me to become concerned because of a lack of clarity within the promotional [...]

By Lesley Matt | Also posted in email marketing, Millennial Marketing - Online, Mobile Marketing, Online Channel Trends | Leave a Comment

Forecasting Online Shopping for the Holidays

November 10, 2008 – 1:00 pm

It's going to be a tough season for retail. I'm no industry expert, but I think I can say that with a sufficient level of confidence. I'd even bet on it. Stores are already hunkering down for the inevitable, offering deep, pre-season discounts to attract bargain hunters. But what about the online retailers? What does [...]

By Dutch Hollis | Also posted in Best Practices Insight, Online Channel Trends, Online Retail Marketing Tips | Leave a Comment

Online's Influence on Obama's Victory

November 5, 2008 – 1:14 pm

Here's a statement from Captain Obvious: "Effective online marketing, for the first time, played a significant role in the outcome of a Presidential election." Thanks, Captain. So many bloggers and "real" reporters will invest a great deal of time explaining how Obama won this election, turning over every stone to uncover where Obama gained an [...]

By Josh Gordon | Also posted in Internet Governance, Millennial Marketing - Online, Online Channel Trends | Leave a Comment
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