August 2, 2010 – 11:57 am
On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements [...]
In the last two weeks stories have begun to trickle into the mobile marketing trade media that call into question the viability of mobile couponing. The first piece was penned by ReadWriteWeb writer Sarah Perez. The second was written by Chris Brassington, CEO of Starfish Consultants. Two articles lay out several different reasons for why [...]
I hope everyone had a great holiday celebration Sunday, and I hope it spilled into today for many of you. For those of you who made the trip into the office today, however, I want to share a great resource with you that will have a positive impact on your business. Even if you're not [...]
Many companies are choosing to sit back and take a "wait and see" approach to strategic planning for the mobile communications channel. There is comfort in the notion because the technology is evolving so rapidly it appears as though attacking the channel in a piecemeal fashion is the right approach. Marketers, however, must resist this [...]
For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - [...]
As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly [...]
Online retailers looking to differentiate from the competition and gain market share must understand the latest report from Retail Systems Research (RSR), due out August 23, 2010. Despite a host of statistical evidence that personalization is an effective online marketing technique for retailers, the tactic is still, surprisingly, seldom used. Marketers have historically pointed to [...]
Of the many themes that manifested throughout last week's IRCE 2010 in Chicago, one persistent theme that found its way in to virtually every presentation was the need to address the culture of the marketing organization in order to effect positive change for customers. The first keynote to speak specifically to the need for organizational [...]
If I were to devote an entire article today to misconceptions in the marketplace about mobile marketing, this would be a 10,000 word post that approximately zero people would read. Honestly, I would not blame them. I probably wouldn't read it either. But there is one misconception in particular that I'd like to address because [...]
It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more. One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign. Crocs placed signs throughout stores nationwide encouraging customers [...]
