Category Archives: Online Retail Marketing Tips

Multi-Channel Shoppers Spend More

June 23, 2010 – 2:30 pm

As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly [...]

By Casey Barto Newman | Also posted in marketing, Multi-Channel Marketing, Uncategorized | Comments (1)

Personalization, Rules-Based Promotion Set to Grow

June 21, 2010 – 11:57 am

Online retailers looking to differentiate from the competition and gain market share must understand the latest report from Retail Systems Research (RSR), due out August 23, 2010. Despite a host of statistical evidence that personalization is an effective online marketing technique for retailers, the tactic is still, surprisingly, seldom used. Marketers have historically pointed to [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Onsite Targeting | Comments (2)

Marketing’s Need for Direct Digital Culture

June 14, 2010 – 12:22 pm

Of the many themes that manifested throughout last week's IRCE 2010 in Chicago, one persistent theme that found its way in to virtually every presentation was the need to address the culture of the marketing organization in order to effect positive change for customers. The first keynote to speak specifically to the need for organizational [...]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing | Leave a Comment

A Mobile Marketing Case Study For Retail

May 24, 2010 – 11:59 am

It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more. One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign. Crocs placed signs throughout stores nationwide encouraging customers [...]

By Casey Barto Newman | Also posted in Direct Digital Marketing, Knotice, Mobile Marketing | Leave a Comment

Geo-Targeting’s Impact on Web Sites, Email

May 21, 2010 – 11:52 am

Much like the age old real estate axiom, location is of utmost importance when it comes to direct digital marketing. This is true in a number of ways, and Knotice has been working very hard to leverage that reality to improve the performance of various direct digital marketing campaigns - whether campaigns are executed in [...]

By Emily Haase | Also posted in Best Practices Insight, Direct Digital Marketing, Onsite Targeting | Comments (1)

Crocs Uses SMS to Effectively Reach Women

May 3, 2010 – 12:03 pm

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, [...]

By Amy Chubbuck | Also posted in Direct Digital Marketing, marketing | Leave a Comment

Marketers, Get Better at Reaching Moms

April 19, 2010 – 11:44 am

My Mother was right about everything! And she'll be the first one to tell you that! And why shouldn't she? Mothers have fully earned the right to share their knowledge and express their opinions. Lucky for us, social networking was born. Now, not only can we share our knowledge/opinions with our friends, we can share [...]

By Amy Chubbuck | Also posted in Direct Digital Marketing, Onsite Targeting | Comments (6)

Why Mobile Domain Expertise is Important

April 7, 2010 – 11:18 am

Bill Siwicki of Internet Retailer just published a story about retailer Musician's Friend and their mCommerce strategy. Musician's Friend is unique because they buck the burgeoning trend of outsourcing development of mobile channel strategy and execution to a trusted partner. That's right, Musician’s Friend built all of its mobile capabilities in-house. Siwicki interviews Forrester Research's [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Mobile Marketing | Leave a Comment

Retailer Proves Direct Digital Marketing Impact

March 31, 2010 – 10:46 am

Some time ago I shared some insights from a keynote I attended that was delivered by Williams-Sonoma Chief Marketing Officer Patrick Connolly. In the keynote, Connolly time and again alluded to the importance of direct digital marketing and communicating directly with consumers. From his marketing perspective he favored direct digital communications because of how effective [...]

By Josh Gordon | Also posted in Direct Digital Marketing | Leave a Comment
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