Category Archives: Online Retail Marketing Tips

Retailer Proves Direct Digital Marketing Impact

March 31, 2010 – 10:46 am

Some time ago I shared some insights from a keynote I attended that was delivered by Williams-Sonoma Chief Marketing Officer Patrick Connolly. In the keynote, Connolly time and again alluded to the importance of direct digital marketing and communicating directly with consumers. From his marketing perspective he favored direct digital communications because of how effective [...]

By Josh Gordon | Also posted in Direct Digital Marketing | Leave a Comment

Target’s Rocky Mobile Start

March 15, 2010 – 11:09 am

I think a lot of folks in the direct digital marketing business - especially within the mobile concentration - were excited to see a big box retailer like Target announce a foray into mobile marketing. A great deal of opportunity exists in the marketplace as adoption continues to increase from a consumer perspective. More, carrier [...]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing, Mobile Marketing | Comments (7)

Mobile Marketing Programs for Retailers

March 10, 2010 – 11:41 am

Motorola recently released a study indicating that 51 percent of consumers worldwide used their mobile device to help make purchase decisions while shopping at retail stores during the 2009 holiday shopping season. As more and more consumers adopt feature-rich mobile devices, your shoppers will increasingly demand access to information, videos, and discounts at the point [...]

By Bryce Marshall | Also posted in Knotice, Mobile Marketing | Comments (16)

Getting Started with Direct Digital Marketing

March 5, 2010 – 12:13 pm

One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the [...]

By Josh Gordon | Also posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Multi-Channel Marketing, Shop.org | Comments (4)

The Inconsistent Marketing Trade-Off

February 19, 2010 – 12:19 pm

I recently wrote about the differences between marketing integration and marketing connection… that is, trying to cobble together disparate databases and communications software platforms in hopes of being more relevant when serving content to customers and prospects. I call this situation the Integration versus Connection Battle. Integration is time-consuming, expensive, and ultimately does not scale [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Knotice, marketing, Multi-Channel Marketing | Leave a Comment

What Makes the Mobile Web So Great, Anyway?

February 12, 2010 – 12:03 pm

Everyone in the direct digital marketing/online/interactive/integrated marketing industry knows that mobile marketing is growing in importance. Certainly we have devoted a lot of pixels to that topic on The Lunch Pail. Between the growing adoption of various uses of the mobile device by consumers and the increasing trust of the mobile channel by marketers, mobile [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Knotice, marketing, Mobile Marketing | Leave a Comment

More Trend Spotting: Direct Digital Marketing in 2010

January 1, 2010 – 1:20 pm

Happy New Year, Lunch Pailers! If you are taking a break between football games, thanks for stopping by. On Wednesday I unveiled the first of what I promised would be two interesting trends to evaluate and watch for in direct digital marketing for 2010. The first was the complete mobile marketing solution, rather than the [...]

By Josh Gordon | Also posted in Best Practices Insight, Direct Digital Marketing, marketing, Mobile Marketing, Online Channel Trends, Online Marketing Tactics, Onsite Targeting, Universal Profile Management | Leave a Comment

Personal Direct Digital Marketing

December 28, 2009 – 12:17 pm

We write a great deal about the retail industry here at The Lunch Pail. The retail industry is a major player in the world of direct digital marketing because it acts as "the establishment" within the direct digital marketing user group. In fact, according to a recently released report on retail interactive marketing from Forrester [...]

By Josh Gordon | Also posted in Direct Digital Marketing, marketing, Multi-Channel Marketing | Comments (1)

Knotice in USA Today, Mobile Marketer

December 23, 2009 – 1:23 pm

It stands to reason that soon after I communicate some recent press clippings for The Lunch Pail’s roster of writers that more emerge, and my hand is forced again. This time some major national publications join the ranks of the various industry publications gathering opinions from our experts. Again displaying the flexibility of the direct [...]

By Josh Gordon | Also posted in Direct Digital Marketing, email marketing, Knotice, marketing, Mobile Marketing, Multi-Channel Marketing, Online Channel Trends | Leave a Comment

Use Targeting To Boost Loyalty

December 16, 2009 – 12:42 pm

A recently published eMarketer report quantified the value of email loyalty programs for consumer packaged goods companies. The report revealed some amazing numbers that beg two questions. First, why are there still companies not using email as a loyalty and retention tool? Second, why aren’t companies doing more to expand email loyalty programs or extend [...]

By Josh Gordon | Also posted in behavioral targeting, Direct Digital Marketing, email marketing, Onsite Targeting | Comments (1)
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