Cyber Monday came and went very quickly. A term coined in 2005, Cyber Monday describes the emerging consumer trend of online shopping on the Monday following Thanksgiving. Now Cyber Monday is on the precipice, soon to be swallowed by a week-long retail micro-season: Welcome to Cyber Week.
Cyber Monday Reigns Again
2007 and 2008 data indicate Cyber [...]
Every so often we take some time in this space to let you, our loyal and growing readership (thanks for a record November, everyone!), know when Knotice is in the news.
For starters, Marketing Sherpa just published a case study on how our client, Tea Forte, is using our platform to do some completely unique [...]
So, you’ve decided you’d like to optimize your homepage (or email campaign, or PPC creative, etc.) and you’re not sure where to start or what your test should look like. Perhaps you want to use Multivariate testing because you need it, or because you want it. Or perhaps you are going to use A/B testing [...]
There are a lot of definitions for optimization in the online marketing space. And, defining the word "optimization" will take a long series of posts. Instead, I want to focus on one basic aspect of optimization - testing. There are a few good tools out there today that offer their own various solutions for testing. [...]
