Category Archives: Optimization

Timely Messaging Is Powerful

While watching coverage of the Olympics last night (8/12) on NBC I was struck by two different commercials. One was from Visa congratulating US swimming sensation Michael Phelps on his record-breaking number of gold medals. The timing of the ad was impressive, even though the ad was probably in the can in advance of Phelps [...]

Optimization Made Easy

There are a lot of definitions for optimization in the online marketing space. And, defining the word "optimization" will take a long series of posts. Instead, I want to focus on one basic aspect of optimization - testing. There are a few good tools out there today that offer their own various solutions for testing. [...]

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