Category Archives: Relevance Week

Big Spenders Like Relevant Digital Content

May 6, 2009 – 11:54 am

As the more loyal Lunch Pail readers are well aware, we care a great deal about relevance in digital marketing. On many previous occasions we've had experts lend their smarts to the blog to introduce, analyze, and review the various aspects of a relevant digital marketing strategy. Bryce has posted at length about how to [...]

By Josh Gordon | Also posted in behavioral targeting, Online Marketing Tactics, Online Retail Marketing Tips | Leave a Comment

Realization of Relevance

February 13, 2009 – 12:11 pm

This week I discussed the human and organizational barriers to relevance as a digital marketing strategy, the necessary categorical shift in approach and thought-culture, and who needs to hurdle those barriers. I also commented on the potential return - in revenue and brand equity - for implementing relevance as a central component of your digital [...]

By Bryce Marshall | Also posted in Direct Digital Marketing, The Online Marketing Space | Comments (3)

The Return On Relevance (ROR)

February 11, 2009 – 12:10 pm

On Monday I talked about the barriers to relevance - those human and organizational tendencies that get in the way of an operational shift that embraces a strategy of relevance over broadcasting in consumer communications. What I pre-supposed is that relevance is worthwhile. I.e., that it's profitable. And, that it's more profitable than a broadcast [...]

By Bryce Marshall | Also posted in Direct Digital Marketing, The Online Marketing Space | Comments (3)

The Reality of Relevance – 5 Barriers to Adoption

February 9, 2009 – 12:16 pm

Today I am kicking off a 3-part series focused on the concept of relevance in online marketing. Today: The Reality of Relevance – 5 Barriers to Adoption Wednesday: The Return on Relevance Friday: The Realization of Relevance In this installment I’ll focus on the reality of relevance, as currently in the day-to-day operations of an [...]

By Bryce Marshall | Also posted in Direct Digital Marketing, The Online Marketing Space | Comments (5)
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