Category Archives: social networks

Hotels, Social, and Direct Digital Marketing

January 6, 2010 – 12:08 pm

In researching an upcoming article I'm writing for Hotel Interactive about the less is more value proposition of good direct digital marketing programs for the hospitality industry I discovered a fascinating report from Forrester Research's Henry Harteveldt entitled, "Hotels Will Rely on the Web To Survive 2010." The report is a great read giving plenty [...]

By Josh Gordon | Also posted in Direct Digital Marketing, Hospitality, marketing | Comments (1)

101: A Twitter Contest, the Results

October 2, 2009 – 2:13 pm

In my last post I wrote about the Twitter contest Knotice held at the Shop.org Annual Summit. This was the first time Knotice used Twitter as a channel to promote the company and our direct digital marketing concept. For someone to enter the contest they needed to have one of Knotice's booth staff give them [...]

By Lesley Matt | Also posted in Direct Digital Marketing, Knotice, Shop.org | Comments (1)

101: A Beginner’s Guide To A Twitter Contest

September 21, 2009 – 1:16 pm

In a previous post, I wrote about the importance and ease of utilizing Twitter in everyday business. After being on Twitter for a while now, and seeing the different ways companies are using it to promote their products and services, I find myself intrigued by a Twitter contest. I have seen a variety of different [...]

By Lesley Matt | Also posted in 101: Online Marketing, Shop.org | Comments (3)

How & When to Use Facebook for Marketing

January 23, 2009 – 12:12 pm

In my last post I touched briefly on MySpace v. Facebook in general. Today, I am going to focus on when and how to use Facebook as a marketing platform. So, here's the story. You have a product, service, or place of business and you need to get the word out. Your marketing budget: $0. [...]

By Christopher Holmok | Also posted in Online Marketing Tactics | Comments (1)

MySpace v. Facebook… For Marketers

January 14, 2009 – 12:18 pm

Coke or Pepsi? Xbox or PlayStation? ABC, CBS, FOX or NBC? Ford, GM or Chrysler? Product rivalries are huge. They drive product development and marketing plans. Let's face it, competition keeps a market healthy. So let's look at the two big social network players on the web today: MySpace and Facebook. They have normal rivalry [...]

By Christopher Holmok | Also posted in Online Channel Trends, The Online Marketing Space | Comments (1)
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