Category Archives: Tech Tips

Gadgets – The Most Fun Gift to Give, Part 1

December 9, 2011 – 12:50 pm

Holiday shopping can be a grueling experience. Finding the right gift, in the right color and size can seem almost impossible. And, let’s face it…it’s just not a lot of fun. But shopping for gadgets? Now that’s fun. Chances are, most of the people on your shopping list already have the basics covered: Droid phones, iPads, [...]

By Lori Grim | Leave a Comment

How to Dry a Wet iPhone

October 21, 2011 – 11:59 am

It’s been a rainy week here at Knotice, so when Kelly dropped her phone in a puddle… well, she needed help. When she sent out an email to everyone looking for help in reviving it, the suggestions flooded in. Some ideas are obviously better than others, but most worth sharing. Enjoy! Good Ones DUTCH: “Stick [...]

By Knotice | Comments (1)

The Value and Timing of Google+

July 27, 2011 – 12:04 pm

So Facebook is great, right? Well, besides the privacy issues… and the horrible “group management”… and the fact that the only way to follow someone is if you both mutually agree to it. Oh, and Twitter is awesome, too. When it’s up… and if the thing you want to share is only 140 characters… and [...]

By Christopher Holmok | Also posted in Industry News | Leave a Comment

Save Time by Targeting with Live Zones

July 25, 2011 – 12:47 pm

Previously, when marketers wanted to use different content to target different people, they created a variety of lists. Each list got one variation of the content. This approach accomplished the goal, but was time consuming and inefficient. Thanks to dynamic content and live zones, there’s no longer a need for marketers to create scores of [...]

By Emily Haase | Also posted in Best Practices Insight, Knotice | Comments (2)

Fetch Content to Automate Content Management

July 20, 2011 – 12:09 pm

Content Management Systems (CMS) are great. They help marketers manage a variety of content – from mobile microsites, to email, to landing pages, and more. But most content management systems are only good at delivering and hosting static content. This means if you want to update your web page, email or whatever, you have to [...]

By Christopher Holmok | Also posted in Knotice | Leave a Comment

Tips for Successful A/B Testing

July 18, 2011 – 12:00 pm

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. [...]

By Emily Haase | Also posted in Best Practices Insight, Testing | Comments (2)

Using Location-Based Tools

July 13, 2011 – 3:27 pm

As you know, nearly infinite circumstances can drive mobile engagement. Smartly leveraging those circumstances to your advantage can make the difference between a half-baked effort and a business-driving, exceptional experience for consumers. Many of the world’s biggest brands – those investing heavily in mobile – have gone through the expense of building out teams and [...]

By Dave Lawson | Also posted in Mobile Marketing | Leave a Comment

What Code to Use: QR Codes v. MS Tag

March 16, 2011 – 10:59 am

Not surprisingly, there continues to be a lot of discussion in the direct digital marketing industry surrounding what kind of 2D code is the best to use for mobile campaigns. Here at The Lunch Pail, we’ve talked a lot about 2D codes. As the debate goes on about which code is best (QR barcodes vs. [...]

By Dave Lawson | Also posted in Mobile Marketing | Comments (4)

Compact Privacy Policy: A Breakdown

March 9, 2011 – 12:02 pm

Almost every web site you visit has a link to their privacy policy hidden in tiny type in the footer of their pages. But who reads them? Fortunately, your browser is ready and willing to jump in and make sure the privacy policies you’re encountering on the web meet your preferences for web interactions – [...]

By Emily Haase | Also posted in The Online Marketing Space | Leave a Comment
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