Category Archives: Testing

Tips for Successful A/B Testing

July 18, 2011 – 12:00 pm

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. [...]

By Emily Haase | Also posted in Best Practices Insight, Tech Tips | Comments (2)

Enhancements for Email Betting, I Mean Testing

December 19, 2008 – 12:16 pm

We love email testing at Knotice. When it comes to our own campaigns, we like to up the ante - literally. For each test, there is usually a corresponding betting pool going on. Granted, testing provides great marketing insights; but, the drama increases when people start wagering on how smart of marketers they are. The [...]

By Matti Salokangas | Also posted in email marketing, Meet The Developers, Online Channel Trends, Software Development | Comments (2)

Online Retail Trend Breakdown: Cyber Week is Here

December 5, 2008 – 2:06 pm

Cyber Monday came and went very quickly. A term coined in 2005, Cyber Monday describes the emerging consumer trend of online shopping on the Monday following Thanksgiving. Now Cyber Monday is on the precipice, soon to be swallowed by a week-long retail micro-season: Welcome to Cyber Week. Cyber Monday Reigns Again 2007 and 2008 data [...]

By Bryce Marshall | Also posted in Online Channel Trends, Online Retail Marketing Tips, Optimization, The Online Marketing Space | Leave a Comment

Testing: When to use What

September 10, 2008 – 11:48 am

So, you’ve decided you’d like to optimize your homepage (or email campaign, or PPC creative, etc.) and you’re not sure where to start or what your test should look like. Perhaps you want to use Multivariate testing because you need it, or because you want it. Or perhaps you are going to use A/B testing [...]

By Dutch Hollis | Also posted in Online Marketing Tactics, Optimization | Leave a Comment
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