February 26, 2010 – 12:02 pm
Do not be scared by the word audit. Sometimes audits, in the right context of course, are a good thing because they freshen thinking and renew perspective. It makes sense to take a step back from the daily grind and constant push of a fast-paced career in marketing to review what content, and which people, [...]
December 7, 2009 – 1:12 pm
One of the most important aspects of business is the proper management of expectations. The media, at times, fails to manage expectations very well (though in defense of the media, moderate expectations do not sell). As a result, predictions about the impact of and total sales figures from Cyber Monday in 2009 were out in [...]
November 30, 2009 – 12:12 pm
How often have you been shopping in a store and just flat left your cart full of stuff and walked out? Maybe once or twice, but probably not that often. Yet, shoppers do it all the time when they are shopping online. What's the difference? Chances are, when you are in the bricks-and-mortar store, [...]
October 7, 2009 – 1:01 pm
What a great age we live in as marketers! More than ever before it is easy to collect information about our customers and the general consumer. It is easier because consumers are quick willing to share it. The problem is that marketers historically demonstrate a very poor ability to listen to what consumers are trying [...]
September 16, 2009 – 12:34 pm
Marketers are always seeking new ways to communicate relevant events to their target audience, with email playing the role of the gold standard and mobile the hot upcoming prospect. Historically marketers have encountered many challenges to triggered event based email and mobile marketing communications.
The marketer must understand first how to get customers and prospects to [...]
September 4, 2009 – 12:33 pm
Downturns in the economy can be scary for many different companies for many different reasons. Corporate fear of economic conditions manifests itself in myriad ways throughout an organization. However, the marketing department - and the marketing budget - is often hit first and hardest. Despite improvements in some key economic indicators, marketers often must find [...]
August 24, 2009 – 12:03 pm
A couple months ago, I wrote about red tape in mobile marketing. The basic conclusion was that while sometimes it feels evil, it is necessary due to the fact that the mobile delivery channel is proprietary across a few carriers and because messaging bears hard costs for some.
Shortly after I wrote that, the CSCA (Common [...]
August 21, 2009 – 11:54 am
Direct digital marketing is popping up in more and more industries, as marketers across a variety of disciplines are seeing the demonstrated value of a relevant marketing communications strategy coordinated between the email, Web, and mobile channels. The latest industry to leverage direct digital marketing for their target audience is the healthcare industry. Before exploring [...]
On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all [...]
Customer support is crucial to a company's long-term success. While this is an obvious statement, it can be difficult to see that belief manifest itself in the actions of a company. We have all had bad experiences with customer support, and we all view it differently. Some folks like impersonal forms and email loops, others [...]
