Category Archives: The Online Marketing Space

Relevance Plays A Big Role in Future Marketing

April 24, 2009 – 8:45 am

Of all of the speakers/panel discussion at Forrester Research's 09 Marketing Forum, the panel entitled, "The Future of Media." It was led by David Card, formerly a principal analyst with Jupiter (now with Forrester), and the rest of the panel included Greg Clayman, the EVP of Digital Distribution and Business Development for MTV Networks, Annis [...]

By Josh Gordon | Also posted in behavioral targeting, Best Practices Insight, Direct Digital Marketing | Leave a Comment

Marketers: Innovate Now Despite Risk

April 23, 2009 – 10:27 am

The title of this post is the theme that VP and Senior Forrester Research Analyst Shar VanBoskirk struck upon her opening keynote at the 2009 Forrester Research Marketing Forum. Inherently, that is a risky posture to take when so many budgets are getting clamped down. Innovation requires investment - and time - and many cannot [...]

By Josh Gordon | Also posted in Best Practices Insight | Leave a Comment

Forrester Marketing Forum - Kicking It Off

April 23, 2009 – 10:19 am

Two things became clear from Christine Spivey-Overby’s opening comments to the 2009 Forrester Marketing Forum. One, “It’s harder than ever for you to get out to conferences,” she said, addressing the crowd. This is a backhanded comment on the current economic conditions, and a theme she continued with throughout her brief opening talk. Two, she [...]

By Josh Gordon | Also posted in Best Practices Insight | Leave a Comment

Knotice, Hospitality, and Forrester's Marketing Forum

April 17, 2009 – 12:08 pm

It's been awhile since I've given an update on Knotice and our humble blog. First, thanks to all the folks who are new subscribers, who follow us on Twitter, and who stop by for the insight. Our page views continue to go up, and we all appreciate it. Hopefully April stays on track to be [...]

By Josh Gordon | Also posted in Knotice | Leave a Comment

Evolution - The Online Trade Show

April 10, 2009 – 11:49 am

So you want to attend a trade show or conference. Get out the calculator - the expenses are more than likely going to add up quickly. There are air and travel costs for starters, and you'll be faced with shipping costs, a bill for marketing materials, and countless other expenses if you're an exhibitor. It's [...]

By Casey Barto Newman | Also posted in Knotice | Leave a Comment

Obama’s Retention Marketing Dilemma – Update

February 27, 2009 – 12:02 pm

Shortly after President Obama's election victory I wrote about his upcoming retention marketing dilemma. It's a similar dilemma that many of us in marketing face daily - once the hard fought battle for customer (or voter) acquisition is completed, there is the equally daunting task of retaining that customer. Retention is a thankless, difficult task. [...]

By Bryce Marshall | Leave a Comment

Why Paid Search Isn’t Direct Digital Marketing

February 25, 2009 – 3:58 pm

A few weeks ago Bryce posted an excellent definition of Direct Digital Marketing. Since digital marketing covers a wide swath of online marketing practices (everything from email marketing to bid management, for example), it's important to occasionally take time to highlight various aspects of digital marketing that are sometimes confused with Direct Digital Marketing. One [...]

By Josh Gordon | Also posted in Direct Digital Marketing | Leave a Comment

Software Development for the Digital Marketer

February 23, 2009 – 12:56 pm

Software development. It may seem like magic, but really, it's not. The whole process can sometimes appear to be tossing a cave full strange folks a pile of feature requests. Then they they spend hours, days, weeks, or even years attempting to fulfill your wishes - only to fall short, meet, or exceed your expectations. [...]

By Christopher Holmok | Also posted in Software Development | Comments (3)

Email Marketing Industry Trends

February 18, 2009 – 12:24 pm

It would not be right or fair for this post to simply recap Forrester Research's new report, Your Email Marketing Road Map for 2009 (registration required), released today. The author, Julie Katz, covers a lot of ground in it, provides quantitative support for her findings, and provides a top 10 list (who doesn’t love a [...]

By Josh Gordon | Also posted in Direct Digital Marketing, email marketing | Comments (2)

Realization of Relevance

February 13, 2009 – 12:11 pm

This week I discussed the human and organizational barriers to relevance as a digital marketing strategy, the necessary categorical shift in approach and thought-culture, and who needs to hurdle those barriers. I also commented on the potential return - in revenue and brand equity - for implementing relevance as a central component of your digital [...]

By Bryce Marshall | Also posted in Direct Digital Marketing, Relevance Week | Comments (3)
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