August 27, 2010 – 12:02 pm
Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers [...]
August 23, 2010 – 12:23 pm
Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix. This came up when I participated in a mobile marketing webinar sponsored by PRNewswire, explaining [...]
The direct digital marketing industry is in the midst of event season. There is a wide array of events ranging from email marketing to online retail to mobile commerce happening in the coming months. One of the trends in B2B events that Knotice has recognized recently has been the addition of live mobile polling to [...]
As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly [...]
In the interest of objective candor, IRCE 2010 in Chicago did not hit a home run with every keynote. Some speakers, however, introduced many important concepts and advanced the dialogue of online and direct digital marketing in significant ways. One speaker on day three of the conference, Google’s VP of eCommerce, Stephanie Tilenius, rattled off [...]
As I mentioned on Monday, I am one of the over 6,000 people in Chicago for the Internet Retailer Conference and Exhibition 2010. One of the keynote addresses I was most looking forward to was from Imran Jooma, Sears’ SVP and GM for eCommerce. Jooma is perhaps best known for his work with Circuit City. [...]
One of my favorite conferences of the year is finally upon us, the Internet Retailer Conference & Exhibition in Chicago. Not only is Chicago one of my favorite cities, but few conferences are able to pull off the “something for everyone” approach like IRCE. From top level strategy to tactical pointers, this conference has content [...]
We are all human. We all make mistakes. And SMS interactions are no exception. Despite the time and effort put into planning an SMS campaign before it goes live, including trying to anticipate and accommodate possible mistakes made by the consumers interacting with your campaign, most marketers find that even after a campaign is live [...]
Every once in a while we here at The Lunch Pail like to take time to let you know what’s been going on at Knotice, and now that the first quarter of the year has come to an end, it is time again for a Knotice press round up. It has been a busy time [...]
March 19, 2010 – 11:55 am
Since I am entrenched in the direct digital marketing space, and love the opportunity to get a good shopping deal, I take part in every mobile promotion I come across for any store I can find. I opt in to mobile campaigns just to see the different ways companies use mobile to promote their products [...]
