After the conclusion of last week’s 2010 Retail Innovation & Marketing Conference . I had the opportunity to reflect more on the content presented, and the way in which it was presented. The form of presentation matters a great deal because it directly contributes to how the audience digests something. Rarely have I seen a [...]
February 5, 2010 – 12:38 pm
An exhaustive search of mobile marketing industry publications, several phone calls and emails to carriers and industry associations, and an extensive search of research reports and statistics from research firms reveals plenty of data supporting the value of mobile marketing. Reports and research on everything from the proven effectiveness of SMS to predicted app [...]
January 22, 2010 – 11:57 am
I obviously write a lot about direct digital marketing in this space, the philosophies behind it, how to properly execute various aspects of it, channel prioritization, the general approach, and how to coordinate communications to maximize results. None of those elements are difficult to understand or even intimidating. But, a picture is worth a thousand [...]
October 28, 2009 – 11:51 am
No sooner did I report the changing consumer perception of behavioral targeting – a notable shift toward acceptance – than a new study emerged showing the exact opposite. One quick note before diving into the details: This new study, and seemingly the focus of every emerging study on behavioral targeting and consumer acceptance, is focused [...]
October 14, 2009 – 12:51 pm
It is hard to believe it has almost been a year since the Verizon-Alltel merger first made the news. Over the last nine months mobile marketers (and customers) have seen Verizon become the largest wireless carrier in the country with 87.7 million customers, and AT&T − the nation’s second largest mobile carrier − grab an [...]
September 23, 2009 – 3:55 pm
It was a pleasure hearing John Donahoe, President and CEO of eBay, speak at Shop.org’s Annual Summit this year. He is a dynamic speaker who has interesting information to share about eBay – and other entities like PayPal – and how they fit into the unique world of digital selling.
One of the first statistics Donahoe [...]
September 22, 2009 – 5:05 pm
One of my favorite annual moments from Shop.org’s Annual Summit is the presentation from Forrester Research VP and Principle Analyst Sucharita Mulpuru. She has such a complete grasp on retail with her annual three part report The State of Retailing Online. For 2009’s version of the presentation she spent time defining how the Web retail [...]
April 29, 2009 – 12:05 pm
I have a number of general thoughts and impressions from Forrester Research's Marketing Forum this year. First of all, it was sparsely populated. Any regular attendee or solution provider on the trade show circuit knows what an energy filled show feels like… and this was not one of them. Obviously, the lack of travel budgets [...]
