Category Archives: Uncategorized

Five Trends to Watch in 2012: Part 5

January 13, 2012 – 1:04 pm

In the past several days, I’ve outlined my personal shortlist of trends I’m watching in 2012. So far they are: #4 — Consumer data, privacy and preferences #3 – Multi-/cross-channel attribution #2 – Understanding multi-screen profiles #1 – Mobile and social own the conversation Finally, the fifth trend to watch in 2012 is concept that [...]

By Bryce Marshall | Also posted in marketing, Trend Spotting | Leave a Comment

Our Knotice Families Are Growing

January 2, 2012 – 12:42 pm

The New Year brings with it a renewed spirit of hope for the future, of good things to come. And we were tickled pink when we heard two of our Knotice families delivered beautiful new baby girls during the holiday season – just a day apart. Kendall Rose, born December 26th at 9:47 p.m. to [...]

By Patti Renner | Also posted in Knotice | Leave a Comment

Top Direct Digital Marketing Posts of 2011

December 30, 2011 – 11:08 am

2011 has been full of interesting developments in the direct digital marketing industry: The Do Not Track concept continued to be a hot topic among marketers, consumers and privacy advocates, Verizon finally got its hands on the iPhone, and AT&T made a failed attempt to acquire T-Mobile. It’s also been a great year here at [...]

By Knotice | Also posted in 101: Online Marketing, Best Practices Insight, Direct Digital Marketing, email marketing, Knotice | Leave a Comment

Industry News Update

December 28, 2011 – 12:31 pm

As the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world. There never seems to be any shortage of mobile news, so let’s start there. [...]

By Casey Barto Newman | Also posted in Direct Digital Marketing, Industry News, Online Channel Trends | Comments (1)

Knotice Opens Seattle Office

December 26, 2011 – 11:32 am

Since the start, Knotice has been consistently recognized as a fast-growing award-winning company (most recently #8 on the 2011 Weatherhead 100, among others). 2011 was no exception. To keep up with increasing demand for our direct digital marketing software and services, this year we’ve added over 30 more people to our Knotice family – all [...]

By Knotice | Also posted in Direct Digital Marketing, Industry News, Knotice | Leave a Comment

Santa Automates Naughty List

December 23, 2011 – 10:35 am

With each passing year, it seems Santa gets busier and busier. He’s gone from receiving and answering letters to managing his own Twitter feed, Facebook page, and sending SMS alerts about his Christmas Eve campaign. Juggling all the advancements in technology, keeping his naughty and nice lists up to date and fielding numerous gift requests [...]

By Patti Renner | Leave a Comment

Best and Worst Gifts for Techies

December 21, 2011 – 9:40 am

In the midst of Hanukkah and almost to Christmas, our Knotice family weighed in on the “Best” and “Worst” (or most useless) gifts for techies. Their gift-giving advice (and humble opinions) follow. From Bill: Best: A gift subscription to Spotify. For a mere $9.99/month, you can have unlimited access to all of the great music [...]

By Patti Renner | Leave a Comment

What’s a Facebook Super Opt-In Worth?

December 19, 2011 – 2:11 pm

A friend at work told me about yogaglo.com. For $18/month visitors can get unlimited access to instructional yoga videos. I went to their site and decided to register with my Facebook account. This is what they asked for: If providing an email address is a traditional opt-in, this is the equivalent of a super opt-in. [...]

By Brian Deagan | Comments (4)

Defense Against In-Store Poaching

November 2, 2011 – 12:02 pm

I’ve said it before: MediaPost’s OMMA Mobile Summits always have great content. However at last week’s Summit in San Francisco, I found that what wasn’t discussed to be most interesting. There’s a lot of discussion about what bricks and mortar stores can do to mitigate the risks of being “poached” with mobile shopping (i.e., someone [...]

By Dave Lawson | Leave a Comment

Industry News: Oracle Continues to Buy Everything

October 26, 2011 – 12:03 pm

I love keeping my eye on the news and happenings throughout our industry, so my ears perked up when I heard that Oracle had continued its buying spree, snatching up RightNow Technologies for nearly $1.5 billion. Oracle is racing to make an impression in the cloud computing space and it’s hoping RightNow can help. There’s [...]

By Casey Barto Newman | Leave a Comment
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